Data from InsightExpress found that mobile video ads create twice as much brand awareness as a traditional online video campaign, so web video marketers would be wise to apply five simple steps when creating mobile video marketing campaigns.

A mobile video marketing campaign from Volvo generated a brand favorability increase of more than 240 percent.

Video helps with SEO and audience conversions because online video is an engaging content format, videos provide shoppers with more product information, video content helps build customer relationships, and videos are easy to share.