I was just perusing a report from FreeWheel that pertains to online video monetization for Q1 2012 and there were some surprising things in it. For example, mid-roll video ad placements are on the rise, but mostly due to more long form video content being available, not because they’re more effective, etc. Right now, I’m in the planning stages of my own original web series and length of each episode was a topic of discussion with the team (really, there’s just two of us at present)

YouTube is set to change up the way it’s placing ads on its video channels. Move over demographic targeting, hello Sponsorship deals

YouTube is set to change up the way it’s placing ads on its video channels. Move over demographic targeting, hello Sponsorship deals. A sponsorship package includes companion display ads, overlay and pre-rolls to give a brand complete placement on certain channels.

Captcha for pre-roll video ads? That’s essentially the deal with Solve Media’s solution to viewers zoning out of pre-roll ads.

During my recent tour of Machinima, I got a chance to talk to a lot of great people, including company CEO Allen DeBevoise. One of the topics we spent some time discussing is video advertising and video monetization--how Machinima makes money from their videos and how the future of "content as marketing" is very bright indeed.

It seems like every day I wake up, I'm reading about an ad company that had a very good 2011, has taken their company through another round of investing, and getting support from all sorts of venture capital.

After a robust 2011, online video should enjoy another year of rapid growth. eMarketer has said online video ad spend should rise 40% this year

I just got the scoop on Mixpo's new Frameworks from Walter Harp and he tells me there's some interesting things going on with them in the near future as well.

Video advertising is quickly seeping into every aspect of online life, and why shouldn't it? With the new partnership between Innovid and SpotX, advertisers using the latter can use the iRoll Apps of the prior and create interactive and social video advertising campaigns out of standard pre-roll creative.

The Jun Group put out a fantastic infographic today and it's all about one of our favorite subjects: social video.