YouTube's Robert Kyncl, the head of global partnerships, took the stage today at CES 2012 and made some big, bold claims that ought to get any video marketer's engine running. Chief among them, that very soon 90% of all web traffic will be video.
After a week or two off for the holidays, we're back with the first online video news round up of the new year. What were the biggest stories in video over the first week of 2012--what were you talking about?
So I will be away at CES next week (if you are going, drop me an email to meet up) and I have been putting some predictions together on what would be shown and one of those was an explosion of new species in the Google TV arena. Lo' and behold, the Google TV itself confirmed my suspicions. I love it when a plan comes together! Who is rounding up Google TV's A-Team
This week in our look at the Reel Web we talk about how mobile viewers are watching our videos longer than desktop views are and how Facebook dominates Twitter in video sharing. Also, we review YouTube's new "Slam" voting feature and what they're doing to start fixing the publishing issue that's all too common for content creators.
Ever since the launch of Google Plus, Paul Allen over at elance has been crunching some numbers based on their company data. And in the rare moments Google has given official numbers, Allen's have been remarkably close--as when Larry Page stated there were over 40 million and Allen's number was 38 million. Now Allen says there are over 62 million users in total , with Google Plus Adding 625,000 new users per day
In many ways, 2011 was the year of the tablet, while social TV and online video partnerships enjoyed a robust twelve months as well. Looking ahead to 2012, keep an eye out for standards in tablet measurement, advanced online video deals in measurement, and an increased use of social TV for Web TV discovery. For details on my 2012 predictions, check out this week's New Media Minute.
I somehow landed on the Google Plus social network page when the sign-up process was open, and managed to get set up. Sadly, registration has been closed again already, and the sending of invites has been temporarily disabled. I’ve played around with it a bit today and this evening, and one thing’s pretty clear: video is a big part of Google’s social strategy.
Sometimes we get so used to talking about how popular video is, and how fast it’s growing online, that we actually lose perspective a bit on exactly how rapidly it’s moving. You might even say we’ve been taking the Internet for granted a bit. Because, if Cisco’s predictions are anywhere close to correct, our obsessive use of online video is going to cripple the Internet in just a few short years.
