Online video content can make a major impact for a small business for a variety of reasons, including better search engine placement and making it easier for prospective customers to understand a product or service.

Results of a study published by EXPO found that the user-generated video format can yield a persuasive execution for eCommerce retailers by encouraging viewers to consider a particular product or service.

To leverage the vitality of video communications, consider creating content that showcases the benefits of a product or service, demonstrates the applicability of the product in real-life scenarios, and enables the audience to engage with your organization.

The 2010 Video Email Marketing Trends Report, recently published by ExactTarget, Flimp Media and the Web Video Marketing Council, found that marketers believe that consumers are more apt to purchase a product or service after viewing an email message that contains audiovisual content.