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Tag: publishing

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YouTube Stars Catalyze Recent Rise In Book Sales, Publishers Say

Books are, for all intents and purposes, the oldest form of media that still exists, and yet, despite their age, they are suddenly generating strong business. According to data from Nielsen , physical book sales have risen by about 70 million copies over the past two years in the US, and according to some publishers, books written by YouTube stars have been a major factor for that growth. Nielsen’s data, as shared by Quartz , shows that physical book sales in the US had dwindled to around 500 million in 2013 .

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YouTube Stars Catalyze Recent Rise In Book Sales, Publishers Say
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How Social Video Helped Cecil the Lion: Jimmy Kimmel Plea Raises Nearly $1M

Jimmy Kimmel's heartfelt reaction to the killing of 'Cecil the Lion' not only went viral on Facebook and YouTube, but uploading the broadcast to both platforms created maximum impact for the topic, and helped raise nearly $1M towards lion welfare.

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How Social Video Helped Cecil the Lion: Jimmy Kimmel Plea Raises Nearly $1M
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Top Online Video Creators Across Social Platforms: June 2015 Leaderboard

According to the latest online video ranking leaderboards from Tubular, BuzzFeed, TaylorSwift, the NBA and the WWE were some of the top video creators across the big social video platforms in June 2015.

Read more from the original source: Top Online Video Creators Across Social Platforms: June 2015 Leaderboard
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The Story of Frozen now available on Amazon Prime

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The Story of Frozen now available on Amazon Prime
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5 Quick Wins For Promoting Your Brand on YouTube

To create a strong presence on YouTube, you need to implement an effective branding strategy right across your channel. Get that message right, and you'll have visibility and consistency wherever your video content shows up on YouTube.

See the original post here: 5 Quick Wins For Promoting Your Brand on YouTube
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Family-film overload? Hollywood ramps up animated releases

Read more here: Family-film overload? Hollywood ramps up animated releases
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YouTube Tells Indie Music Publishers to Sign Up or Lose Out

Music has always played an important role on YouTube, so it comes as a surprise that the video site is rumored to be strong arming indie labels into terms that undervalue the worth of their artists to the site. it's also a bit of a slap in the face to Indie labels who, like VEVO, have helped keep millions of viewers on YouTube

Follow this link: YouTube Tells Indie Music Publishers to Sign Up or Lose Out
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The Missing Piece of the Video Ad Puzzle: Content Plus Monetization

Video is an integral part of almost every publishers’ digital content strategy. Or it should be. Much of the conversation for publishers about video advertising centers on content: where to get it, how to optimize it and how to get their audience users to view it.

The rest is here: The Missing Piece of the Video Ad Puzzle: Content Plus Monetization
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5 Best Branded Vines of the Week: 16th April 2014

The best Vines of the last 7 days include the new Samsung Galaxy S5 terrorizing London (in a good way), Home Depot gearing up for the start of the DIY season, Children in Need at the London marathon, and Marmite taking on Vegemite in the battle of the salty yeast spreads.

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5 Best Branded Vines of the Week: 16th April 2014
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6 Best Branded Vines of the Week: 26th March 2014

The best Vines of the last 7 days include Dunkin Donuts doing just that, Oreo treating us to a yummy coffee recipe, Samsung celebrating the start of spring, Meow Mix offering a solution to that age old cat-on-keyboard problem, and Nokia capturing a skateboarding blue box with its snazzy camera.

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6 Best Branded Vines of the Week: 26th March 2014
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