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Tag: publishing

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YouTube Tells Indie Music Publishers to Sign Up or Lose Out

Music has always played an important role on YouTube, so it comes as a surprise that the video site is rumored to be strong arming indie labels into terms that undervalue the worth of their artists to the site. it's also a bit of a slap in the face to Indie labels who, like VEVO, have helped keep millions of viewers on YouTube

Follow this link: YouTube Tells Indie Music Publishers to Sign Up or Lose Out
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The Missing Piece of the Video Ad Puzzle: Content Plus Monetization

Video is an integral part of almost every publishers’ digital content strategy. Or it should be. Much of the conversation for publishers about video advertising centers on content: where to get it, how to optimize it and how to get their audience users to view it.

The rest is here: The Missing Piece of the Video Ad Puzzle: Content Plus Monetization
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5 Best Branded Vines of the Week: 16th April 2014

The best Vines of the last 7 days include the new Samsung Galaxy S5 terrorizing London (in a good way), Home Depot gearing up for the start of the DIY season, Children in Need at the London marathon, and Marmite taking on Vegemite in the battle of the salty yeast spreads.

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5 Best Branded Vines of the Week: 16th April 2014
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6 Best Branded Vines of the Week: 26th March 2014

The best Vines of the last 7 days include Dunkin Donuts doing just that, Oreo treating us to a yummy coffee recipe, Samsung celebrating the start of spring, Meow Mix offering a solution to that age old cat-on-keyboard problem, and Nokia capturing a skateboarding blue box with its snazzy camera.

Read more here:
6 Best Branded Vines of the Week: 26th March 2014
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Music Labels Make More Money From Mashups Than Official Videos

User-generated mashups and other types of unofficial music video content are making the global music publishing industry a ton of money.

More here: Music Labels Make More Money From Mashups Than Official Videos
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Brightroll Builds Ad Buyer Trust, Implements IAB Quality Assurance Guidelines

Video advertising services provider Brightroll has implemented guidelines that set the standards for programmatic buying of digital video advertising. The aim is to ensure trust between video advertising buyers and sellers and it's a significant move for the company

Read more from the original source: Brightroll Builds Ad Buyer Trust, Implements IAB Quality Assurance Guidelines
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#1 Business Video Tip - Let Your Goals Drive Strategy [Creator's Tip #107]

An effective marketing strategy always starts with determining the goals for the campaign and video content is no exception. In this weeks Creator's Tip, we talk to CJ Bruce of New Antics about how good planning before the video even goes into production will benefit everyone involved in the process.

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#1 Business Video Tip - Let Your Goals Drive Strategy [Creator's Tip #107]
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How the Top 100 Brands Use YouTube

Pixability just did a report on the top 100 brands and how they use YouTube. These brands have a "YouTube Creator Playbook" mentality when it comes to publishing content, using the proper SEO, implementing strong social media practices, and more.

Go here to read the rest: How the Top 100 Brands Use YouTube
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Mastering the 5 P's of Online Video

When considering the five "P's" of online video: Production, Packaging, Publishing, Promotion, and Profit, which questions should you be asking yourself as you enter into each phase of a video's life? Those questions are asked and answered here.

The rest is here: Mastering the 5 P's of Online Video
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YouTube Views: Three Simple but Important Ranking Factors

YouTube’s emphasis on watch time over number of views has changed the game for video marketers. Win it by telling a narrative with the three most important pieces of metadata you have: title, thumbnail, and description.

Read the original post: YouTube Views: Three Simple but Important Ranking Factors
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