Casey Henry over at SEOmoz did some number crunching on the posts there to get a grip on what kind of in-linking was going on and what kind of content was generating the in-links. In terms of quality, four of the top five categories had video in them which gave me an idea, does video ...

As advertisers, we often wonder where exactly all those impressions are going when we do a placement and more importantly, are people really seeing them. Now, YuMe is giving us answers to those questions with their new video ad Placement Quality Index, announced today . The new YuMe Placement Quality Index (PQI) is a proprietary algorithm that monitors and identifies the optimal placement of video ads on digital properties

In Part 1 of our coverage of the YouTube Creator Playbook’s metadata section , we discussed the general overview of how titles, tags, and descriptions help people find your video through YouTube’s search engine.

Branded video as a monetization medium in online games is a lucrative channel for advertisers looking to achieve better performance. Distributing video through an offer-based payments platform enables brands to not only present targeted content to highly engaged users in an unobtrusive manner but also avail of methods to guide post-view user action

You already know how important SEO is for helping viewers find your video. Beyond the satisfaction of reaching a larger audience and raising your site’s profile, the increased traffic that effective SEO brings can help you command higher CPMs for your ad inventory.

When nonprofit organizations make online video the centerpiece to their development campaigns, the video content is able to effectively demonstrate the relevance of donations.

If you are looking to identify the key trends that will affect video, the convergence of Internet, social media and television, the role of mobile in video distribution as well as the relevance of video for developing effective ...