YouTube today announced YouTube Slam , a new "experiment" they cooked up with Google Research. On the surface, it's a pitch to fans to be a part of creating the next viral video sensation--the YouTube blog post says you can help discover the next Charlie Bit My Finger or Surprised Kitty.

I interviewed usability and user experience veteran Susan Weinshenk, on the psychological proof behind why online video is so persuasive to human beings, and some marketing tips and special technology platforms for taking better advantage of the persuasive powers of online video for your own business. Video is arguably the most powerful of all online media choices we have today for persuasion.

The big question that all of us have been thinking about and many have asked is; what is the video ad campaign impact on brands. Today, Mixpo is helping us determine the answer to that very question as they release information on their new Mixpo BrandMeasure (I told you something big was coming from them). Mixpo BrandMeasure In a blog post this week Mixpo have outlined some of what their new BrandMeasure is all about and how to implement it to gain further insight into video ad campaign impacts on brand

It's like peanut butter and chocolate all over again. A new report from Google and Ipsos , who has got a creepy tagline "Nobody's Unpredictable," took a look at ad effectiveness in terms of ad recall and and brand metrics and found, once again, that TV and online video ads are very complementary. The research looked at 15 and 30-second pre-roll ad for six advertising campaigns and found that viewers who saw the YouTube pre-roll and a TV ad for the same brand doubled up brand recall percentage on those who only saw TV ads.

I actually wondered if this was something cable providers were chewing on in regards to the increased popularity of Netflix and Hulu.

Brightcove & TubeMogul recently released their quarterly research report for Q1 and Q2 of 2011, entitled Online Videeo & The Media Industry - Special Features: Full Length Episodes, Mobile Engagement.

IAB Canada and Brightroll recently put out their video advertising report for October and it seems that things are heating up for our [America] northern neighbors. It makes sense since Canadians top the world in online video consumption (20.2 hours per viewer per month) and roughly 22.3 million Canadians (90% of Internet users there) are watching video monthly.

This post is the first in a seven-part series that looks at how to plan and execute a successful online video contest. We'll examine what separates the successful video contests from the unsuccessful one’s, and offer a road map marketers can use to help ensure a great contest

The Jun Group put out a fantastic infographic today and it's all about one of our favorite subjects: social video.

Wow, talk about an abundance of video ads. First, Google announced that it's TrueView, a family of formats that give viewers choice and control over which advertisers’ messages they want to see and when, is now pushing 18 years of video ads per day . On top of that impressive number, YouTube has also announced that 50% of all in-stream YouTube ads are skippable