The Rise of Mid-Roll Means Good Things for Video Advertising
I was just perusing a report from FreeWheel that pertains to online video monetization for Q1 2012 and there were some surprising things in it. For example, mid-roll video ad placements are on the rise, but mostly due to more long form video content being available, not because they’re more effective, etc. Right now, I’m in the planning stages of my own original web series and length of each episode was a topic of discussion with the team (really, there’s just two of us at present)

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The Rise of Mid-Roll Means Good Things for Video Advertising
Tags: advertising,
completion-rates,
engagement,
ford,
industry,
internet,
marketing,
means-good,
metrics,
mid-roll,
pre-roll,
research,
statistics,
videos,
youtube