YuMe put out their Q2 report on video ad metrics and some of the numbers might be a bit surprising. For example, California alone is over 10% of all video ad impressions while Texas and New York are each just over 6%, so almost a quarter of all ad impressions are going to those three States. Stranger still, there are certain areas where it seems video ads just aren’t seen, for example, Alaska and Hawaii combined are just 0.7%, the mid-southern States of Alabama, Louisiana, Mississippi and Arkansas are all 1% or lower per State.

Photobucket pulled some numbers from their users of late to find out that mobile video uploads are continuing to soar. In fact, they have grown something like 300% in the past year (July 2010-2011). If we were to do a survey of new phones that came out in that time there would be a lot of HD-video capable smartphones, Android devices and improved mobile broadband, which probably all are factors

Video Search optimization If you perform a simple search on video search optimization, you will be bombarded with numerous articles. Video search optimization is a new bug that has bitten the world recently

[ 2007.05.02 | Press Release ] Award Recognizes the 100 “Most Promising” Companies Driving the Future of Technology SAN FRANCISCO, May 2, 2007 – Red Herring today announced that VideoEgg, Inc., the leading online video solution and video ad network for online communities, is a recipient of Red Herring 100 Spring, an award given to the top 100 private technology companies based in North America. VideoEgg’s technology allows users of social networks and online communities to quickly and easily post video content from virtually any device. Focused on combining video advertisements and online video to enhance rather than disrupt the viewing experience, VideoEgg’s ad network, the Eggnetwork, distributes advertising to millions of video viewers within leading online communities including Bebo, Piczo, hi5, myYearbook, Tagged, Black Planet, Military.com and Ringo

The traditional TV model is being disrupted, and with this comes a new breed of viewer: one that seeks out new experiences, engages with content, and expects things on their terms.

TubeMogul did some research of late to look at how CPM rates vary on sites by ad platform and exchange and the results were pretty drastic with variations up to $6.10 in CPM rates. That’s pretty large all things considered and gives a good reason to be on a demand-side platform (DSP, like TubeMogul) that is hooked into several exchanges at once. You could get your ads on the same site and save lots of cash

Television is still one of the most popular media outlets and advertisers will always want their products to be shown into the homes of millions each day. For older people this is the main way that they will be reached but for the younger generations there will be better ways to contact them. Some spend so much time online that it is this medium that will be most effective.

I will attempt to refrain from commenting on the socio-economic state of the world and just give the facts, and nothing but the facts, according to a report by the IAB and Ipsos Mendelsohn anyway. One of their latest research reports states that some 41% of affluent people who saw video ads then took an action after seeing said ad.

Welcome to Part 4 of our Social Video Blueprint series.

Whether through apps, game consoles or connected TVs, Netflix is well on its way to living room dominance.