Invodo recently dropped a whitepaper titled Delivering Superior Shopping Experiences Via Video: Consumer Insights and Retail Execution which looks at video on ecommerce sites, but from the perspective of the consumer.

More than half of U.S. smartphone users turned to their phone to perform retail-related activities while in a store, according to comScore. That could be taking a picture of a product, comparing prices or scanning bar codes for coupons.

This holiday season, Liveclicker has been studying the impact of online video to the actual results of buying the product .

If you go to the YouTube homepage today, you will see the winners of the “My Business Story” contest that was announced by Google and American Express back on Oct. 25, 2011.

Do you suppose we’ll see many Black Friday ads, Small Business Saturday stories, and Cyber Monday deals this week?

Online video is massive in its reach and scale with 6.9 billion videos viewed monthly in the U.S. in July and August of this year, and it’s quickly growing into a major component of what people do online or how they consume information and entertainment. YouTube represents a lot of the growth of online video, with 48 hours of video uploaded to YouTube every minute and 3 billion daily views are registered on YouTube worldwide

I often use the Orabrush case study when I teach the Digital Marketing and Social Media Marketing courses in the Rutgers Mini-MBA Program.

Seems like just a handful of major companies dominated the past week in online video. There were numerous stories and opinions about the public launch of Google Plus.

Mark Robertson, Founder and CEO of the The Online Video Marketer’s Guide, ReelSEO.com , recently presented the session,

Welcome to this week’s episode of The Reel Web, ReelSEO’s weekly video series covering the latest online video news, opinions, rumors, and production tips. This week’s episode includes stories on cloud-based video editing, tips for filming prank videos and choosing the right YouTube Channel, and a handful of creator tips suggested by our Facebook friends. Enjoy! Click here to watch the video.