American women are watching more online video than men and they have more control over the purse strings with an estimated purchase power of up to $15 trillion per year. This is a golden opportunity for brands to start leveraging the power of video to tap into potential sales.

Product videos can have a huge impact on consumers who are looking for more information before they buy. A new report shows how the shopper uses online video content and how the growth of smartphones and tablets is influencing their viewing habits.

It's that time of the year again everyone is winding down (or speeding up) towards the end of 2012. It's a time to reflect on the year as well as look towards 2013 and what that may bring

If you're a retail outlet looking to boost e-commerce sales, you might have heard of this online video thing.

Recently we talked about an announcement from YouTube where creators could use off-site annotation links , which would allow viewers to go straight to a website from links in the video.

Invodo recently did a three month study that looked into the efficacy of the video view rate, how it applies to ecommerce and why it is an important metric. Since a lot of readers have products to sell I thought it shed some light on some important facts that might be of interest to many ...

New research from Google and Compete on back to school shopping trends in 2012 has found just how profoundly mobile and video have changed the shopping landscape for clothing and apparel. Here are a few highlights: More than 20% apparel consumers use their tablets or mobile devices to shop on a

Now that July is almost upon us, it's time to start gearing up for the

Making money is pretty much what drives the majority of people working in the online video industry and so it's important that you're able to maximize the income from all that work you do when you create content. Now,

Invodo recently dropped a whitepaper titled Delivering Superior Shopping Experiences Via Video: Consumer Insights and Retail Execution which looks at video on ecommerce sites, but from the perspective of the consumer.