The odds are pretty good that if you’re reading an article on this website, you dabble from time to time in either the creation or marketing of online video. And while we have readers of all experience levels, from beginners to experts, all of us still have room for improvement–probably in several areas related to ..

Web video marketers need to weigh the benefits of hosting video content on free video sharing sites against the risk that the video site providers can pull content at any time.

Flimp video brochures generate an average viewing time of 1.3 minutes.

Small companies are increasingly turning to video advertising as a cost-effective way to reach an audience.

Organizations that create marketing campaigns targeting local audiences should consider incorporating online video content as a way to increase audience engagement.

Online video can be integrated into the sales cycle via a number of distinct tactics including video email, webinars, product demos, and podcasts.

Retailers looking to increase their sales via different online strategies have increasingly incorporated video commerce content into their marketing efforts, due in part to online video's ability to lift sales 20 to 40 percent.

Since video communications is a powerful way to reach consumers, marketers should consider using audiovisual content as a way to nurture the sales process and increase website SEO and SEM.

Video can trigger higher emotional levels than static web pages, leading to increases in taking action.