I interviewed Orabrush’s Chief Marketing Officer Jeff Harmon, to talk about how they used YouTube to sell over a million units of their tongue cleaner and sign major deals with big box stores, and why they say you have to “screw viral videos” if you want to be successful with today’s online audiences’ increased social expectations.

It’s almost that time again. Search Engine Strategies (SES) San Francisco 2011 is almost here. It’s hard to believe it’s already been a year since last SES San Francisco, but it has.