Real estate brokers can leverage online video to help reach prospective home buyers and sellers through video SEO and SEM.

A smart SEO and SEM strategy is to leverage online video content to get near-to or to the top of Google's and Bing's search page results.

Relative influence, also known as "social weight," is rapidly becoming a key factor in video SEO and SEM strategies.

One of the most effective things that a car dealer can do is to market incorporate video into SEO and SEM initiatives because the video content helps drive search results.

Online videos integrated into websites can do more than just improve SEO and SEM, it can also help reduce visitor bounce rates since audiovisual content holds visitor attention longer than static content.

The sheer volume of online video content posted to the YouTube video sharing site is a reinforcement to the power of video SEO and SEM results.

Some tactics marketers can employee to increase their video SEO and SEM reach include embedding video into their website, tag and optimize videos and tile raw files using keywords.

Since video communications is a powerful way to reach consumers, marketers should consider using audiovisual content as a way to nurture the sales process and increase website SEO and SEM.