If you read my previous article about Mixpo's new interactive video ads , called Frameworks (formerly Project Matisse I'm told), you know I had some questions I thought might need some expansion to get a better grip. So I went straight to the source, Walter Harp, Head Product Marketing dude (and main artful project namer?!), who was more than happy to expound upon all the finer points of the Mixpo Frameworks, so off we go! Mixpo Interview - Frameworks Interactive Ads [Me] In the multivariate testing does that include different frameworks so you can say check the effectiveness of the Badge vs. the Bug for a campaign and some specific product or creative?

I interviewed TripAdvisor’s Manager of Business & Trade Public Relations, Kevin Carter, who shared with me some of the newer activities their company has been doing to encourage online video marketing with lodging owners, and video participation with travelers. Kevin and I also share our tips on what types of videos travelers want to see, and how lodging businesses can do better online video marketing themselves. TripAdvisor’s Online Video Tools for Travelers and Travel-Oriented Businesses TripAdvisor ® is a popular travel and lodging site offering both trip planning and featuring reviews and advice around hotels, resorts, rentals, flights, cruises, vacation rentals, vacation packages, travel guides, restaurants, and other attractions.

I think that we can now officially claim the time of the connected TV is upon us. Even Lenovo is now getting into it. I guess they weren't satisfied with simply passing Dell as second largest PC maker now they want to start busting in on companies like LG, Sony and Samsung.

Wow.

Each Friday, Jeremy Scott writes a weekly viral video marketing column where he highlights the most interesting viral videos and analyzes viral video trends of the week. Videos that feature pets and animals are often in the mix and even those that may identify themselves more as "dog people" would have to admit that videos with cats do quite well

Sometimes it takes months and months, maybe even years, for a new YouTube channel to build up its audience. Other times, however, it's clear that the creators have done their homework and kept their finger on the pulse of what's hot in online video. In the most rare of

Time Warner Cable has announced that their TWCTV app is coming to Android Tablets but it won't allow you to watch TV, only to do some things like control your DVR and act as a remote. That's sort of a let down, really

YouTube today announced YouTube Analytics, calling it "the next generation in Insight." Insight has always been, in my opinion, an underused tool. But while it's extremely useful, it's never been all I hoped it could be in terms of... well..

After taking a week off for the Thanksgiving holiday, we return with part two of our four-part series on selling video. You can catch up on Part 1 here if you missed it. When you're selling video online, there are really only two main options: physical media or digital?

About a week ago we talked about how Disney movies were going to be available for rent on YouTube, and everyone rejoiced at the affordable ease-of-access of Disney's library that the deal would bring.