While video advertising has established itself as an effective channel, brands continue to search for ways to improve engagement and conversion. This article encourages advertisers to explore the use of branded videos as a monetization medium in online games and suggests some strategies to achieve superior ...

Web video marketers interested in creating and distributing video email marketing campaigns should consider one of five different tactics designed to ease the creation of video email messages.

Brands should consider aligning themselves with video content that complements the brand on a YouTube channel that appeals to the brand's targeted audience.

Auto manufacturers should consider creating web video marketing campaigns that incorporate dynamic video advertising technologies into the ad units.

For videos posted to YouTube and other video sharing sites, content creators should consider adding a full written transcript of the video as a way to increase audience engagement and interaction.

Since audiovisual content is better at engaging an audience, small businesses should consider producing video and using in web video marketing campaigns.

Measuring the success of web video marketing campaigns should not be an afterthought and marketers should consider leveraging video analytics that count more than just total video views.

Marketers should consider integrated video email marketing content into their video email campaigns.

The new Twitter site format presents a great opportunity to share online video content with viewers and marketers should consider leveraging social networking sites as part of their ongoing video marketing activities.

Marketers should consider a simplified approach when creating video email campaigns by focusing on the video content instead of integrating audiovisual messaging into a standard HTML format.