In Part 1 of our coverage of The YouTube Advertiser Playbook , we talked about how businesses need to come up with a plan before shooting a video.

The adage ‘Content is King’ is now becoming something of a cliché, rolled out regularly to prove the author’s understanding that it’s not just hits that count, but how people perceive your message and what they do with it, turning viewers from passive observers to willing propagators of your content is obviously crucial. A central component of this – creating a synergy between online video and social networking- to the extent that your audience become co-curators in your campaigns. Coca Cola & the “Content 2020 Project” – Video + Social Marketing There is a pressing need to go one step further than simply making an interesting or entertaining sales pitch.

This is not a story of millions of views or videos gone viral. You wouldn’t even consider products such as barcode scanners, asset tracking software, and inventory control systems sexy or normally video worthy.

There are all kinds of common excuses a video marketer might hear from an individual or business that is reluctant to jump into online video. Some might suggest their target audience doesn’t really care about video (pretty much all target audiences are heavily involved in online video these days).

Throughout the course of my typical week, I talk to all kinds of individuals and businesses hoping to succeed online with video, including a lot of small businesses. Unfortunately, a lot of small businesses think they’re “too small” for video.

Today’s big Facebook marketing/advertising event contained a ton of new information for anyone who uses Facebook to reach customers. And Techcrunch pulled out one little nugget that I thought most of you would need or want to see: Only 16% of your Facebook friends, whether you’re an individual or a business, see the things you post on your wall . Have you ever posted to Facebook some incredibly clever one-liner or super-interesting piece of content, only to grow sad and pathetic as absolutely none of them “like” it or comment on it

Last year, brands were still spending more money on regional newspaper advertising and classified press ads than on digital display ads like banners, video and social. Given that the internet as a whole has cut a swath through other media to become the UK’s biggest advertising channel, this seems fairly unbelievable. On closer inspection, however, perhaps not

So you’re a marketer or a small business or indie producer and you want people to watch your videos. Making a video go viral is probably out of your control, but making it good isn’t. For any brand or Web series producers, here are five best practices for how to build a strong and loyal video audience over time, courtesy of Jay Miletsky, CEO of online network MyPod Studios and an author of several branding books

In this week's viral video round up , I included an adorable clip making the rounds of a bear cub and wolf cub playing together.

Two years ago, I took a look at Vzaar , an online video hosting & delivery platform,