A SmartWater video featuring actress Jennifer Aniston is a viral video marketing sensation for the bottle water brand.

Since consumers are spending as much time on their smart phone or online as they spend watching broadcast television, Ford Motor Company has shifted their marketing budget to online initiatives include video campaigns.

Before determining if different video formats are needed to support mobile smart appliances, web video marketers should ascertain the percentage of their audience who view content via iPhone, Droid and other smart phones.