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Tag: social-media

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How Buzzfeed is Taking Over the World - One Video at a Time

In July 2015, videos uploaded to BuzzFeed properties generated over 1.9B views across the main video platforms, and 5 out of the top 20 most watched videos in the past 90 days are videos posted to Buzzfeed accounts. We take a look at how Buzzfeed is taking over the world, one video at a time.

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How Buzzfeed is Taking Over the World - One Video at a Time
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Facebook and Twitter: Why Video Marketers Need to Treat Them Differently

Facebook and Twitter are often lumped together when it comes to implementing a video marketing strategy, but each social video platform has its own unique set of characteristics and each has its own dynamic when it comes to followers, and influencers.

See the article here: Facebook and Twitter: Why Video Marketers Need to Treat Them Differently
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Airbnb vs. Uber: Which Brand Engages the Most Video Viewers? [Brand vs Brand]

Airbnb and Uber may not be direct competitors, but they are both leading brands in the 'on-demand' economy. We look at how both companies are using video to tell there particular stories, and find that there's plenty of room for improvement when it comes to driving an engaged audience.

Originally posted here:
Airbnb vs. Uber: Which Brand Engages the Most Video Viewers? [Brand vs Brand]
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Comic Con and Film Trailers = Video Marketing Win for Warner Bros

Warner Brothers released trailers for two highly anticipated new comic-book based movies at last week's San Diego Comic Con. The buzz around the films, plus the timing of the new teasers created a viral frenzy for both 'Suicide Squad', and 'Batman vs Superman: The Dawn of Justice'.

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Comic Con and Film Trailers = Video Marketing Win for Warner Bros
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The Most-Watched Facebook Video Creators: June 2015 Leaderboard

Buzzfeed Video + BuzzFeed Food, America's Funniest Home Videos, Tastemade, NBA, and the Huffington Post were some of the most watched brands on Facebook for video content in June 2015. Take a look at the brand new Tubular Leaderboard for top Facebook creators for more information.

Read the original: The Most-Watched Facebook Video Creators: June 2015 Leaderboard
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How-to Master the Facebook Video Algorithm: 3 Winning Tactics

There is enormous potential for brands to leverage their video content on Facebook, however ensuring those videos get seen can be tricky.

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How-to Master the Facebook Video Algorithm: 3 Winning Tactics
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Avoid Losing Money to Data Loss, Tools to Back up Your Video Content

According to a survey by Kroll Ontrack, only 33 percent of companies recover 100 percent of lost data, and 67 percent were unable to restore most of their data. Scary statistic

Visit link: Avoid Losing Money to Data Loss, Tools to Back up Your Video Content
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Is the UK General Election on YouTube as Compelling as Game of Thrones?

The UK Electorate go to the polls this week. But in a general election that's too close to call, how are main political parties using YouTube and video marketing to reach the voter. And what has 'Game of Thrones' got to do with it?

See the original post here: Is the UK General Election on YouTube as Compelling as Game of Thrones?
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Why Are Advertising Executives Rooting for Facebook Video Ads?

A recent report states that advertising executives favor Facebook over YouTube when it comes to ad spend. But agencies and brands need to pay very close attention to metrics beyond views if they want to evaluate video advertising on any platform or app.

Excerpt from:
Why Are Advertising Executives Rooting for Facebook Video Ads?
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Brand vs Brand: How Starbucks and Dunkin' Donuts Leverage Video to Reach Their Target Audience

Dunkin' Donuts and Starbucks both use video to promote their brand, products, and ethos to their target audience, and beyond. But which company is succeeding in engaging viewers, and what lessons can be learnt by other video marketers?

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Brand vs Brand: How Starbucks and Dunkin' Donuts Leverage Video to Reach Their Target Audience
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