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Tag: social-media

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5 Lessons All Small Brands Can Learn About Video Marketing

TechSmith, the software company behind Camtasia and Snagit, is a small brand working very hard to raise its profile on YouTube.

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5 Lessons All Small Brands Can Learn About Video Marketing
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Vine Stars To Lead Socialcon Into Chicago On August 23rd

For those who didn’t get a chance to see the world’s biggest social media stars at VidCon or Playlist Live or DigiTour , a new event will bring many familiar faces to Chicago. On August 23rd, a social media convention called socialcon will take over the Donald E

Continue reading here: Vine Stars To Lead Socialcon Into Chicago On August 23rd
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BuzzFeed Video Shares Its Formula for Explosive Growth

If you are in the business of content marketing, or are active on social media, then you'll be familiar with BuzzFeed, arguably the site with the most shareable content on the web. Jonathan Perelman, BuzzFeed’s GM of Video & VP of Agency Strategy, gave attendees at the 2014 ReelSummit a glimpse into the video marketing strategy the brand employs

Original post: BuzzFeed Video Shares Its Formula for Explosive Growth
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Why Brands Should Jump on Tumblr for Video Marketing

Tumblr is responsible for referring more average video starts than YouTube, Twitter and Reddit, and although it may have a smaller user base than other social networks, its users are dedicated and engaged. The platform provides brands an opportunity to play and experiment in a way that isn’t possible on other platforms

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Why Brands Should Jump on Tumblr for Video Marketing
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Is YouTube Really Bigger Than Facebook? The Numbers Say Yes

Some marketers, brands, retailers and storytellers still find it hard to believe that YouTube has just passed Facebook and is now the largest social media site. We take another look at the figures, and suggest what can be done with the data.

Read more: Is YouTube Really Bigger Than Facebook? The Numbers Say Yes
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3 Great Tips for Producing Excellent Video Interviews [Creator's Tip #151]

One of the things that video marketers can do to generate content for their channel, or web site, is to interview people in their industry or niche.

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3 Great Tips for Producing Excellent Video Interviews [Creator's Tip #151]
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How Cosmetics Brand NYX Became a YouTube Leader in User-generated Videos

L'Oreal recently announced its plans to acquire NYX Cosmetics, a $100 million company that has found a way to become the fan-favorite on YouTube, far surpassing L'Oreal on the platform. How did NYX (rhymes with "fix") build this enormous footprint on YouTube while other brands are working so hard to catch up?

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How Cosmetics Brand NYX Became a YouTube Leader in User-generated Videos
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7 Tips for a Wildly Successful Instagram Video Marketing Campaign

With over 200 million active users per month, Instagram has come into its own as a social media power player. The site has been called the most effective social platform for business, so how do brands leverage it for video marketing? We bring you 7 solid tips

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How Brands are Using Video to Succeed Online: VidCon 2014

VidCon 2014 is already gearing up to be a fantastic year for observing and hearing firsthand the stories of how to succeed as a brand in the current video ecosystem. Whether that be as a video brand like What’s Trending, and Rooster Teeth, or a company like OraBrush who is using online video to propel their products, VidCon is the place to learn about and apply successes from those who came first.

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How Brands are Using Video to Succeed Online: VidCon 2014
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Grace Helbig, Mamrie Hart To Tour The Nation In ‘#HeyUSA’

Grace Helbig and Mamrie Hart are headed on summer vacation. The two YouTubers, who are great friends and frequent collaborators, will tour the USA in a new web series titled #HeyUSA .

See more here: Grace Helbig, Mamrie Hart To Tour The Nation In ‘#HeyUSA’
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