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Tag: social-media

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3 Great Tips for Producing Excellent Video Interviews [Creator's Tip #151]

One of the things that video marketers can do to generate content for their channel, or web site, is to interview people in their industry or niche.

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3 Great Tips for Producing Excellent Video Interviews [Creator's Tip #151]
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How Cosmetics Brand NYX Became a YouTube Leader in User-generated Videos

L'Oreal recently announced its plans to acquire NYX Cosmetics, a $100 million company that has found a way to become the fan-favorite on YouTube, far surpassing L'Oreal on the platform. How did NYX (rhymes with "fix") build this enormous footprint on YouTube while other brands are working so hard to catch up?

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How Cosmetics Brand NYX Became a YouTube Leader in User-generated Videos
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7 Tips for a Wildly Successful Instagram Video Marketing Campaign

With over 200 million active users per month, Instagram has come into its own as a social media power player. The site has been called the most effective social platform for business, so how do brands leverage it for video marketing? We bring you 7 solid tips

More here: 7 Tips for a Wildly Successful Instagram Video Marketing Campaign
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How Brands are Using Video to Succeed Online: VidCon 2014

VidCon 2014 is already gearing up to be a fantastic year for observing and hearing firsthand the stories of how to succeed as a brand in the current video ecosystem. Whether that be as a video brand like What’s Trending, and Rooster Teeth, or a company like OraBrush who is using online video to propel their products, VidCon is the place to learn about and apply successes from those who came first.

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How Brands are Using Video to Succeed Online: VidCon 2014
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Grace Helbig, Mamrie Hart To Tour The Nation In ‘#HeyUSA’

Grace Helbig and Mamrie Hart are headed on summer vacation. The two YouTubers, who are great friends and frequent collaborators, will tour the USA in a new web series titled #HeyUSA .

See more here: Grace Helbig, Mamrie Hart To Tour The Nation In ‘#HeyUSA’
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Official World Cup Sponsors Losing Out in Video Ad Social Shares

When it comes to World Cup focused video ads, nearly three-quarters of the total shares across social media networks right now are for those brands, like Activia, Samsung, and ESPN, who aren't officially partnered with FIFA.

Continued here: Official World Cup Sponsors Losing Out in Video Ad Social Shares
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How To Increase the CTR of Videos in Email Using Animated GIFS [Creators Tip #146]

As a video marketer, that might entail creating some email marketing that includes video content. On today's Creator's Tip, we give you a very simple tip to help you increase the click-through rate (CTR) on those video emails.

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How To Increase the CTR of Videos in Email Using Animated GIFS [Creators Tip #146]
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YouTube Comments: Is Google Changing The Way They Handle Down-voting?

Say what you like about the way YouTube updated its comments system to integrate with Google+, but it did it cut the head off a lot of trolling activity, and gave creators some breathing space from relentless, and unnecessary attacks. But have we been given a hint about more changes to come

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YouTube Comments: Is Google Changing The Way They Handle Down-voting?
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8 Best Branded Instagram Videos of the Week: 26th May 2014

MTV celebrates the celeb wedding of the year, Jack in the Box dares us to eat its mouth-burning burger, and Cornetto and Coca-Cola play hide-and-seek, although not with each other. Watch these, and other, best Instagram videos of the past 7 days.

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8 Best Branded Instagram Videos of the Week: 26th May 2014
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7 Very Cool IFTTT Recipes, Tasks, and Tricks for YouTube

If you haven't got enough minutes in your working day to complete all the tasks you need to, then an automated system, or tool, can prove to be one of your most invaluable assets. In this post, we're going to take a look at IFTTT, and how video marketers, bloggers, creators or anyone who wants to save a few minutes a day, can utilize the cloud-based software for their YouTube activity

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7 Very Cool IFTTT Recipes, Tasks, and Tricks for YouTube
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