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Tag: social-media

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Study Reveals Higher Teen Use Of Snapchat, Instagram Among Wealthy Households

Teenagers have loved YouTube for years now, but the kids these days

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How Coca-Cola is Sharing its Sustainability Story via YouTube

Coca Cola has made sustainability part of its core policy, and the transnational company is using video marketing and social media to push that message to consumers.

Originally posted here:
How Coca-Cola is Sharing its Sustainability Story via YouTube
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The Vimeo Playbook: How to Optimize Content for Vimeo on Demand

Vimeo on Demand offers filmmakers and creators to the opportunity to sell or rent their video content to viewers across the world. But how do you optimize to make the most of this platform

Go here to read the rest: The Vimeo Playbook: How to Optimize Content for Vimeo on Demand
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McDonald’s "Our Food, Your Questions" Video Campaign is Changing Hearts, Minds, and Actions

In late 2014, McDonald's USA launched a social video campaign called “Our Food, Your Questions” aimed at providing answers to the many queries the fast food giant receives about its processes. Five months later, these have become some of the most influential videos on the McDonald's YouTube channel.

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McDonald’s "Our Food, Your Questions" Video Campaign is Changing Hearts, Minds, and Actions
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Viral Video Roundup for February 2015: Speed Dating & Power Rangers

We take a look at some of the most successful branded ads and user-generated video content that has gone viral this month, and discuss what lessons marketers can learn from them.

See the rest here: Viral Video Roundup for February 2015: Speed Dating & Power Rangers
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Creating a New YouTube Series? 10 Ways to Make Sure You Win [How To's Day #1]

Welcome to the first in our new video tips and advice series - How To's Day! And what better topic to cover than best practices for starting a new web show on YouTube. Planning for success can really help you define your strategy from the outset.

View post: Creating a New YouTube Series? 10 Ways to Make Sure You Win [How To's Day #1]
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Super Bowl 2015: Video Marketing Lessons from Fake Video Ads

Some of the biggest names on YouTube were invited to create fake Super Bowl ads for this year's game. The ads had to be good, they had to entertaining, and they had to include a golden nugget of video marketing advice

Originally posted here:
Super Bowl 2015: Video Marketing Lessons from Fake Video Ads
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How-to Be a Superstar YouTube Community Manager

Like teaching Zumba, or designing Android Apps, the role of a YouTube Community or Channel Manager has only really existed for the past few years. But nowadays, a skilled and experienced Community Manager is worth their weight in gold to an MCN, a brand or a digital agency.

Read more here: How-to Be a Superstar YouTube Community Manager
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Want Online Video Success in 2015? Then You Need to Get Social

As a brand, you may not think social video is a vital part of your digital marketing presence. But sites like Facebook, Vine, Instagram, and yes, YouTube, are where your audience are watching the videos your competitors are posting

Excerpt from:
Want Online Video Success in 2015? Then You Need to Get Social
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11 Guaranteed Reasons Why No-one is Watching Your Video Content

It's an indisputable fact that using video as part of your marketing strategy can be incredibly effective. But what if, despite all of your efforts, your videos are attracting few views, and even less engagement

Visit link: 11 Guaranteed Reasons Why No-one is Watching Your Video Content
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