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Tag: social-media

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Holiday Video Marketing Tips: It’s Better to Give Than to Receive

For many video marketers, the holidays provide a chance to be a little more creative and personal in their branded outbound communications.

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Holiday Video Marketing Tips: It’s Better to Give Than to Receive
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Are Brands Wasting Money on YouTube's Custom Brand Channels? [Infographic]

Many brands are performing well on YouTube, implementing a solid programming strategy that encourages viewers to watch, engage with, and share their video content. Some of these brands have worked with YouTube to upgrade their default YouTube One-Channel design to what YouTube terms a "Custom Branded Channel." But are these Branded Channels providing the best ROI?

Go here to read the rest: Are Brands Wasting Money on YouTube's Custom Brand Channels? [Infographic]
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Bigger Is Not Always Better: The Value of Longtail YouTubers

YouTubers with a huge number of followers are a powerful force with tremendous clout, but when it comes to collaborating with them on brand endorsements, bigger does not always mean better. Partnering with longer tail, or smaller, channels can prove more fruitful and cost-effective for brands

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Bigger Is Not Always Better: The Value of Longtail YouTubers
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TV Everywhere Video Ad Views Increase by 368% in Q3 2014

Viewers who are signed up to TV subscription, or TV Everywhere, services are becoming increasingly receptive to online video advertising. 46% of long-form and live video ad views now come from users signed up to a TV Everywhere service, an increase of 368% compared to Q3 2013

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TV Everywhere Video Ad Views Increase by 368% in Q3 2014
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Video Production and Copyright: Protect Yourself In Agreements!

If you produce video, then understanding the basics of copyright law will stand you in good stead for avoiding conflicts with clients. It could even help you negotiate effectively to earn extra revenue from your productions

Here is the original post: Video Production and Copyright: Protect Yourself In Agreements!
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How the #ChevyGuy Flub Became a #TechnologyAndStuff YouTube Win

Chevrolet's Rikk Wilde become an instant celebrity when he fluffed his lines when awarding Giants' Madison Bumgarner, a Chevy Colorado truck. But #ChevyGuy & #TechnologyAndStuff could be a winner for the automobile company, if they play it right.

Originally posted here: How the #ChevyGuy Flub Became a #TechnologyAndStuff YouTube Win
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3 Unique YouTube Perks for Non-Profit Organizations [Creator's Tip #167]

Are you a non-profit organization with an active YouTube channel? Did you know that Google will activate some special features like Donate buttons, and a Call-to-action overlay if you are eligible to join its Non-profits program? We tell you more in this week's Creator's Tip.

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3 Unique YouTube Perks for Non-Profit Organizations [Creator's Tip #167]
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TOP Tips for Sharing YouTube Videos via Social Media [#TubeTalk #48]

On this week's TubeTalk, we give you some top tips for posting YouTube videos to social media sites like Facebook, Twitter, Pinterest, Reddit, Tumblr, Google+, WordPress, SlideShare, and LinkedIn.

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TOP Tips for Sharing YouTube Videos via Social Media [#TubeTalk #48]
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Candidates Miss a Trick, Ignore YouTube in Midterm Elections

Generation C is a very powerful force in today's culture and commerce. They can be a very difficult demographic to engage using traditional media, but many candidates running for office in the 2014 U.S

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Adobe, Nielsen to Measure Online Video Reach, But What About Engagement?

Adobe and Nielsen have just announced they are collaborating to track and measure digital assets including online video, and online TV. But the new system can only measure online video in terms of reach, and size of audience, when engagement should be the metric that publishers and advertisers need to track

The rest is here: Adobe, Nielsen to Measure Online Video Reach, But What About Engagement?
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