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Tag: social-media

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Is the UK General Election on YouTube as Compelling as Game of Thrones?

The UK Electorate go to the polls this week. But in a general election that's too close to call, how are main political parties using YouTube and video marketing to reach the voter. And what has 'Game of Thrones' got to do with it?

See the original post here: Is the UK General Election on YouTube as Compelling as Game of Thrones?
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Why Are Advertising Executives Rooting for Facebook Video Ads?

A recent report states that advertising executives favor Facebook over YouTube when it comes to ad spend. But agencies and brands need to pay very close attention to metrics beyond views if they want to evaluate video advertising on any platform or app.

Excerpt from:
Why Are Advertising Executives Rooting for Facebook Video Ads?
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Brand vs Brand: How Starbucks and Dunkin' Donuts Leverage Video to Reach Their Target Audience

Dunkin' Donuts and Starbucks both use video to promote their brand, products, and ethos to their target audience, and beyond. But which company is succeeding in engaging viewers, and what lessons can be learnt by other video marketers?

See more here:
Brand vs Brand: How Starbucks and Dunkin' Donuts Leverage Video to Reach Their Target Audience
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Starbucks Vs. Dunkin' Donuts: How These Brands Leverage Cross-Platform Video

Dunkin' Donuts and Starbucks both use video to promote their brand, products, and ethos to their target audience, and beyond. But which company is succeeding in engaging viewers, and what lessons can be learnt by other video marketers?

Excerpt from: Starbucks Vs. Dunkin' Donuts: How These Brands Leverage Cross-Platform Video
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Study Reveals Higher Teen Use Of Snapchat, Instagram Among Wealthy Households

Teenagers have loved YouTube for years now, but the kids these days

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How Coca-Cola is Sharing its Sustainability Story via YouTube

Coca Cola has made sustainability part of its core policy, and the transnational company is using video marketing and social media to push that message to consumers.

Originally posted here:
How Coca-Cola is Sharing its Sustainability Story via YouTube
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The Vimeo Playbook: How to Optimize Content for Vimeo on Demand

Vimeo on Demand offers filmmakers and creators to the opportunity to sell or rent their video content to viewers across the world. But how do you optimize to make the most of this platform

Go here to read the rest: The Vimeo Playbook: How to Optimize Content for Vimeo on Demand
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McDonald’s "Our Food, Your Questions" Video Campaign is Changing Hearts, Minds, and Actions

In late 2014, McDonald's USA launched a social video campaign called “Our Food, Your Questions” aimed at providing answers to the many queries the fast food giant receives about its processes. Five months later, these have become some of the most influential videos on the McDonald's YouTube channel.

Read more from the original source:
McDonald’s "Our Food, Your Questions" Video Campaign is Changing Hearts, Minds, and Actions
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Viral Video Roundup for February 2015: Speed Dating & Power Rangers

We take a look at some of the most successful branded ads and user-generated video content that has gone viral this month, and discuss what lessons marketers can learn from them.

See the rest here: Viral Video Roundup for February 2015: Speed Dating & Power Rangers
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Creating a New YouTube Series? 10 Ways to Make Sure You Win [How To's Day #1]

Welcome to the first in our new video tips and advice series - How To's Day! And what better topic to cover than best practices for starting a new web show on YouTube. Planning for success can really help you define your strategy from the outset.

View post: Creating a New YouTube Series? 10 Ways to Make Sure You Win [How To's Day #1]
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