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Tag: social-media

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ATTENTION: This is Your Perfect Audience for Video Advertising [Infographic]

In a world where billions of pieces of digital content are vying for the viewer's attention across different devices, how can publishers and advertisers reach their target audiences and make sure that those audiences

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Watch Time: A Guide to YouTube's Most Important Ranking Factor

With 100 hours of video uploaded to the site every minute, YouTube needs an effective way to 'judge' the quality of the video content it recommends. There are a number of factors, but the most important is Audience Retention, or Watch time. But what is Watch Time and why should you care about it?

See the article here: Watch Time: A Guide to YouTube's Most Important Ranking Factor
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5 Quick Wins For Promoting Your Brand on YouTube

To create a strong presence on YouTube, you need to implement an effective branding strategy right across your channel. Get that message right, and you'll have visibility and consistency wherever your video content shows up on YouTube. We show you 5 effective methods to brand your video content that will give you some very quick wins

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5 Quick Wins For Promoting Your Brand on YouTube
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Prizing imagery over story in animation

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Prizing imagery over story in animation
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Australia bans Duff Beer

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Australia bans Duff Beer
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James Franco Hits AOL Originals by ‘Making a Scene’

Actor and polymath James Franco has dabbled in producing a web series before, but he's about to make his AOL Original debut with 'Making a Scene'.

Originally posted here: James Franco Hits AOL Originals by ‘Making a Scene’
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Four Video Ads that Define the Scottish Independence Referendum

With the vote for an independent Scotland just days away, both camps have taken to the internet to argue their case. As we have come to expect in the modern age, video advertising is playing a huge part in conveying each side's respective message to Scottish voters, who are being asked to answer either Yes or No to the question: “Should Scotland be an independent country?”

Read more: Four Video Ads that Define the Scottish Independence Referendum
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It’s Earned Media That’s Driving Brand Awareness for Uber on YouTube

The sharing economy has arrived in a very big way, and right now, Uber is the most visible name in the car sharing market. But to what degree is Uber in charge of its own message on YouTube? Well, it turns out that like many brands on YouTube and social media, Uber the company is one of many voices in the conversation.

Read the rest here: It’s Earned Media That’s Driving Brand Awareness for Uber on YouTube
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Social Media Week To Return To Los Angeles On September 22nd

For the fifth year in a row, the City of Angels will play host to a digital media symposium when Social Media Week Los Angeles (SMWLA) returns to town.

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Social Media Week To Return To Los Angeles On September 22nd
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YouTube Worth More Than Twitter, Valued up to $40 Billion

A new report claims that YouTube could be worth up to $40 billion for its parent company Google, itself valued at around $400 billion. YouTube is also on course to grow from $5.9 billion in video ad sales this year to $8.9 billion in 2016.

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YouTube Worth More Than Twitter, Valued up to $40 Billion
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