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Tag: social-media

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Why Mobile Video is The New Makeup Counter for Generation C

Did you know that searches on Google for makeup hit a high in October as millions of people search for inspiration and ideas in the run-up to Halloween? And that Generation C turn to YouTube for their makeup tutorials, and their mobile devices to get product reviews as they shop for cosmetics

Link: Why Mobile Video is The New Makeup Counter for Generation C
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Simpsons World app, featuring the show’s 26 seasons, launches Tuesday

Read this article: Simpsons World app, featuring the show’s 26 seasons, launches Tuesday
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How-to Get An Email Every Time You Are Mentioned on YouTube [Tutorial]

Ever wanted a quick and easy way to get notified when someone mentions you, your brand, or your industry in a newly uploaded YouTube video? Set up an email alert via an RSS feed and you'll never miss out on those mentions again

Continue reading here:
How-to Get An Email Every Time You Are Mentioned on YouTube [Tutorial]
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Facebook Premium Video Ads Aren’t Making the Social Network New Friends

Facebook started testing its Premium Video Ad model in 2013, as a way of enabling advertisers to drive their branding objectives in other people’s News Feeds. But the video ads aren't the “game changer” that some had predicted, and advertisers shouldn’t expect Facebook users to go wild when they see them

Read the original here: Facebook Premium Video Ads Aren’t Making the Social Network New Friends
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How George Lucas gave Robot Chicken his blessing

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How George Lucas gave Robot Chicken his blessing
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ATTENTION: This is Your Perfect Audience for Video Advertising [Infographic]

In a world where billions of pieces of digital content are vying for the viewer's attention across different devices, how can publishers and advertisers reach their target audiences and make sure that those audiences

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Watch Time: A Guide to YouTube's Most Important Ranking Factor

With 100 hours of video uploaded to the site every minute, YouTube needs an effective way to 'judge' the quality of the video content it recommends. There are a number of factors, but the most important is Audience Retention, or Watch time. But what is Watch Time and why should you care about it?

See the article here: Watch Time: A Guide to YouTube's Most Important Ranking Factor
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5 Quick Wins For Promoting Your Brand on YouTube

To create a strong presence on YouTube, you need to implement an effective branding strategy right across your channel. Get that message right, and you'll have visibility and consistency wherever your video content shows up on YouTube. We show you 5 effective methods to brand your video content that will give you some very quick wins

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5 Quick Wins For Promoting Your Brand on YouTube
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Prizing imagery over story in animation

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Prizing imagery over story in animation
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Australia bans Duff Beer

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Australia bans Duff Beer
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