Google and Microsoft have been facing up to each other all week over the Windows YouTube app which has yet to be settled - although Google's 'Cease & Desist' letter might hasten Microsoft's decision about whether to allow ads and prevent downloads. In other news, YouTube's 'Comedy Week' starts tonight - we can't wait!
User-generated content meets rich ad units with a new partnership between Moontoast and VideoGenie for integration on Facebook. These videos can be uploaded straight to the Facebook News Feed and to a brand's news feed, get picked up, and possibly become a viral video sensation.
Google's annual developer conference, the I/O, introduced a number of new features including a new video codec aimed at reducing bandwidth, a new cross platform 'all in one' video chat service and a music streaming rival to Spotify. Oh, and they also confirmed the latest YouTube stats.
What can we learn from movie trailers wen it comes to video marketing on YouTube? Considering that many movie trailers have created extraordinary buzz on YouTube over the years, learning how they market themselves can be an effective strategy for any video content creator.
Starcount, a social media measuring guru, is holding an event called the Social Star Awards on May 23. They enlisted the services of Portal A to create a video for the event starring Harlye Morenstein and the GoDaddy lucky kiss nerd, Jesse Heiman
It's been a very busy week for NewFronts, with AOL, Yahoo, Crackle and Hulu all announcing new and original online video content for the coming year. Meanwhile, YouTube told us why they were better than TV and Red Bull Stratos took home a clutch of Webby Awards
PepsiCo are the latest company forced to pull their advertising campaign after complaints about the promotion of racial stereotyping and the lighthearted depiction of violence against women. The ad has been taken down but PepsiCo but has created a huge amount of controversy for the brand.
In our round up of the weekly news stories in online video we learn that Netflix now has more U.S. subscribers than HBO and how their new package aims for more family friendly subscription service. We are excited about the first Google Glass apps to be announced as well as wondering what took a hacker so long to jailbreak the device.
Second screen engagement in the UK continues to have a positive impact on the viewing public as they turn to their mobile and tablet devices, not only to watch on demand TV but to interact with brands that are pushing their social media presence via TV advertising.
