The Week’s Best Viral Videos & Viral Video Marketing Lessons – Musical Multitasking
What makes a video go viral? What triggers the act of sharing a clip on Facebook or Twitter? Generally, it’s emotion: laughter, tears, surprise, shock, etc

What makes a video go viral? What triggers the act of sharing a clip on Facebook or Twitter? Generally, it’s emotion: laughter, tears, surprise, shock, etc

Al Jazeera’s, “The Stream,” represents the smartest mix of video, social media and broadcast news interactivity to date. Will this become the model for the “new” newsroom

There is a huge problem in this country, and it’s this: unauthorized use of copyrighted content in online videos. Every day there are millions of videos uploaded to YouTube that contain images and audio that someone else owns.

My agency recently had the opportunity to cover night two of The DigiTour , the first ever YouTube sponsored live tour featuring some of YouTube’s top musicians including Dave Days, Savannah Outen, DeStorm, Joe Penna aka Mystery Guitar Man, Ricky Ficarelli, The Gregory Brothers aka Auto-Tune The News, David Choi and more. So, we sent our crew down to the Galaxy Theater in Orange County to be a part of internet history in the making. In and of itself, the idea of a bunch of musicians packing into a tour bus and doing shows around the country for a couple of months is not that unusual

Some people like to call Obama the social media president. And, in truth, his campaign took advantage of Facebook, YouTube, and Twitter in ways no other presidential candidate ever had, embracing the power of social media to get the message to the masses. He even used YouTube to make the official announcement that he was running for reelection.

I spent the better part of my Wednesday evening following media coverage of the tornado outbreak in Alabama, Tennessee, Mississippi, & Georgia.

Well, it’s official. YouTube is better than Twitter

We’ve been talking about the expansive eMarketer report, “7 Trends For Online Video Advertising Engagement,” for most of this week, breaking down the first four trends they’ve outlined over two articles (part 1 & part 2). This is our third and final look, focusing on the ...

Facebook has all kinds of gaudy statistics at their disposal. They have more users than pretty much any online service (over 600 million), and their usage statistics (logins, time spent on site, posts, interactions, etc.) are through the roof.

Social media is a powerful marketing tool, but most posts fade quickly – 92% of twitter retweets happen in the first hour, and Facebook posts receive the most comments in the first few hours, says social media expert Steve Rubel.
