I will attempt to refrain from commenting on the socio-economic state of the world and just give the facts, and nothing but the facts, according to a report by the IAB and Ipsos Mendelsohn anyway. One of their latest research reports states that some 41% of affluent people who saw video ads then took an action after seeing said ad.

I interviewed popular “Mom Blogger” Jessica Gotlieb, who shared her strong opinions about the YouTube controversy with musical performer Evan Emory and others who behave irresponsibly with online video, and appear to be rewarded for it.

Just because YouTube isn’t legally liable for a “bad” video on its website doesn’t mean that you’re off the hook for posting it! In our “Is That Legal?” video series, attorney Evan Brown explains why featuring other adults or kids in your online video without their permission, and lying about your expressed intentions, can get you into serious legal trouble. Sued For Emotional Distress From A Fake Video? There certainly is an audience online that thinks it’s both creative and funny to use YouTube and other online video sites for showing pranks on unsuspecting individuals and groups

Welcome to Part 4 of our Social Video Blueprint series.

In my continued discussion with Dancing with Digital Natives co-editor Michelle Manafy, we talk about the divide between digital natives and older generations with social media and online video, why digital natives sometimes behave very badly with online video, and some ways parents can get more involved. If you haven’t already done so, read Part 1 of my Interview with Michelle Manafy for a good overview of digital natives (and check out her book, Dancing with Digital Natives ). You’ll learn how many experts in business and academia are already transforming how we work, shop, play, and learn – more so than any previous generation

I interview with Michelle Manafy, Co-Editor of the newly released book Dancing With Digital Natives . Michelle and I talk about how “digital natives” are already transforming the way business is being done, and their increasing impact on the online video industry.

In last week’s Part 2 of our Social Video Blueprint series , we talked about how brands are shifting away from traditional video advertising toward creating their own, original entertainment video content as a means of boosting brand-lift and audience engagement. This week, we dive deeper into that shift to examine how social video allows media planners to graduate from measuring impressions to counting views. This post was made possible by Sharethrough ,

Google is working hard to make Google+, their new social network in case you’ve been in a coma, a major force to be reckoned with. I use it in passing and have all of 23 people in my circles. I like being able to share by circles, that’s cool

What is the psychological power behind what we call “social video?” How has it changed human behavior? What types of video motivates people most to share with our own social circles? Chris Schreiber, Director of Marketing for the social video advertising company, Sharethrough , shares with us his special insight on these and other important questions, and

This is the first in a nine-part series on how brands are turning to social video to better reach and engage consumers.