Data from third-party ad server Media Mind found that mobile web and apps are used most during the evening between 7 p.m. to 9 p.m.

The number of people viewing video content via a mobile appliance will grow from 52.5 million in 2015 from 17.6 million in 2010, with mobile video marketing spending growing to $1.4 billion by 2015.

News Corp.

Three pitfalls for video advertising to avoid include determining if adviews are being sold bundled or as a single CPM, the page adjacency of the channel the video ad runs on, and avoiding stream adjacency.

Instead of just specifying guaranteed video views, clients are increasingly asking agencies to meet specific "earned media" video views, generated through seeding videos on the web as part of a viral video marketing program.

Eyeview Digital's technology enables advertisers to customize video ads in real time, targeting audiences by demographics and geography.