A study published by The Diffusion Group (TDG) found that viewer's are strong motivated to view videos suggested by friends, so marketers interested in having video content go viral should include a "share" feature.

Results of a study published by EXPO found that the user-generated video format can yield a persuasive execution for eCommerce retailers by encouraging viewers to consider a particular product or service.

According to a study published by King Fish Media, Hubspot and Junta 42, 13 percent of marketers currently create video emails while 72 percent of marketers utilize online video content to educate audiences about their products and services.