Over the past year, YouTube has dialed up its efforts to help marketers with new features, tutorials, “howcasts,” and other useful goodies. Jeff Martin, TouchStorm’s Director of Search Marketing, joined the panel at SMX West 2011 for the session, “YouTube Tools & Techniques for Success.” Jeff shared in ...
Everyone loves watching videos online.
Link:Marketers cannot gauge the success of video communications campaigns launched in a vacuum; successful web video marketing efforts require an integrated distribution strategy.
Excerpt from: An Integrated Approach To Online Video And Social Media MarketingIt is important that marketers utilize video analytics to assess the success of web video marketing campaigns.
See the rest here: The critical data points for video successMeasuring the success of web video marketing campaigns should not be an afterthought and marketers should consider leveraging video analytics that count more than just total video views.
Go here to see the original: How Do You Measure Up?interviewed Michael Stelzner, social media expert and host ofFacebook Success Summit 2010 taking place live and online Oct 5 – Oct 26, about the increasing…
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