Super Bowl commercials unsurprisingly dominate February’s Global Ads Chart.

What did we see with this year's Super Bowl ads getting a head start on YouTube?

In my recent Hulu AdZone article I talked about how ads online needed to step back from the "here's the brand - now here's the call to action" format and make their ads more entertaining, like companies do during the Super Bowl. For a long time I've also been saying that TV advertisers need to take a more interactive approach to their ads, and Shazam helped do just that this year. It's not complete interactivity, but it will have to do until everyone has a connected TV.

While the Giants were busy beating the Patriots in Super Bowl XLVI (which I wasn't at all interested in except for the great half-time show), Hulu users were busy rating all the ads. In fact, it seems like many of them were more interested in the ads than in the game itself. Honestly, it wasn't all that exciting, was it?

Online videos are the new Super Bowl ads... kind of

It's that time of year again, when two teams square off for the ultimate crown in professional football. At the same time, advertisers will be squaring off for their own annual Super Bowl competition

We're getting closer and closer to the 2012 Super Bowl, which means we're about to hit a huge surge of creative (and expensive) Super Bowl ads making their way online to compete for viewers.