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Tag: survey

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Mobile Video Viewing on the Rise: Why It Matters [Study]

Mobile video is on the rise, and that's not a shock.

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Mobile Video Viewing on the Rise: Why It Matters [Study]
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Online Views Dominate Q1 2013 US Video Ad Market [Report]

The first 3 months of 2013 saw an increase of 84% for U.S. ads viewed via a desktop PC or laptop compared to Q1 2012.

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Online Views Dominate Q1 2013 US Video Ad Market [Report]
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How Do YOU Market Video Online? Take the 2013 Video Marketing Survey

ReelSEO and the Web Video Marketing Council want to know how you market video. What kind of content are you putting out

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How Do YOU Market Video Online? Take the 2013 Video Marketing Survey
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Online Video Advertisers Spend Money How, And Where? [Study]

Digiday and Adap.tv have found some interesting feedback from brands, advertisers, agencies, and publishers about how and where the money is spent in online video advertising.

Read more here: Online Video Advertisers Spend Money How, And Where? [Study]
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Study Says 93% Of Web-Happy Teens Check YouTube Each Week

Chart credit: Buzzfeed A recent survey conducted by IPSOS MediaCT and Wikia has shown that, among participating teenagers, YouTube is the most widespread social network, checked weekly by 28% more teens than any other surveyed site.

View article: Study Says 93% Of Web-Happy Teens Check YouTube Each Week
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How and Why Women Watch Online Video [Report]

We're ReelSEO so you know how we feel about online video and we know we're not alone as over 456.6M videos were watched in 2012. But who is watching these videos and how?

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How and Why Women Watch Online Video [Report]
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Insights Into When to Publish and How to Advertise for Mobile Video [Report Analysis]

Following up on the IAB Mobile Video Diaries piece from last week I wanted to more closer at when mobile users watch video and why they do it. We already looked at the results in terms of what they're watching (music videos, movie trailers) and how they share, etc. But some time ago I wrote a piece about when you should publish content based on what platform you're aiming for and this seems like a small update to that for mobile.

Go here to see the original: Insights Into When to Publish and How to Advertise for Mobile Video [Report Analysis]
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ATTN Industry: Simultaneous Second Screen Experience Needs to be Open and Standardized

A couple things have come across my desk this week pertaining to almost the same thing.

Continued here:
ATTN Industry: Simultaneous Second Screen Experience Needs to be Open and Standardized
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RTBs and Ad Networks Riding High for Online Video Advertising

In the recent Adap.tv Q4 State of the Industry Survey on Digital Video Advertising they looked at how video advertising is being bought and sold. Since it's Black Weekend, or whatever the unstoppable retail machine is calling it these days, I thought it would be appropriate to talk about selling stuff. As always I like to give you some methodology so you have some idea of the scope of the research we're talking about and so we can analysis, albeit briefly, the validity of the information.

Link:
RTBs and Ad Networks Riding High for Online Video Advertising
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Programmatic Buying Key to Integrated TV and Online Video Ad Campaigns [Report]

Adap.tv put out their latest State of the Video Industry 2012 survey

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