SHAZAM! Interactive Super Bowl Ads Drive Engagement
In my recent Hulu AdZone article I talked about how ads online needed to step back from the "here's the brand - now here's the call to action" format and make their ads more entertaining, like companies do during the Super Bowl. For a long time I've also been saying that TV advertisers need to take a more interactive approach to their ads, and Shazam helped do just that this year. It's not complete interactivity, but it will have to do until everyone has a connected TV.

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SHAZAM! Interactive Super Bowl Ads Drive Engagement