Brightroll, this week, announced a new dashboard-based offering called AudienceConnect which gives in-flight audience measurement and optimization in a single place. It ties into Brightroll TAG,

Online video and its providers have definitely made their presence known to the television industry, and we’ve seen several shows from YouTube and/or Revision3 get picked up by cable channels for TV distribution.

The new Emerging Video Service VI report from Leichtman Research Group shows that around 38% of US Homes now have a connected TV in them. I’ve been telling everyone for about a year that this was going to play a major role in online video consumption soon and you all should have started looking at ...

Chicago is the third largest media market in the U.S.

Is Amazon trying to keep up with the Joneses?

When I was at CES I was lucky enough to sit down with the crew from Starlight Runner who are doing great things in 'transmedia' campaigns to help brands achieve a wider reach for their products and projects. While we didn't chat much about work in Vegas it did lay some groundwork so that we could sit down and talk about how and why a brand should look at a transmedia approach to marketing and more importantly, the online video role in such a campaign.

YouTube is trying really hard to make YouTube.com your new TV. Instead of turning on the television and flipping through the 338 channels, they're hoping in the near future you'll just open a browser and go to YouTube...

Last month I shared part of my conversation with Jim Louderback . We covered a great number of video-related topics that day, including the comparison of the online video marketplace to cow paths (trust me, it makes total sense once you hear it) and how we still haven't quite found the direct route to what new media is going to become.

In my recent Hulu AdZone article I talked about how ads online needed to step back from the "here's the brand - now here's the call to action" format and make their ads more entertaining, like companies do during the Super Bowl. For a long time I've also been saying that TV advertisers need to take a more interactive approach to their ads, and Shazam helped do just that this year. It's not complete interactivity, but it will have to do until everyone has a connected TV.

Volkswagen’s Super Bowl teaser ad The Bark Side was top dog in January in Unruly’s Global Ads Chart .