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Tag: the-average

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February 23, 2011 Posted by Web Video Site Editor in Latest Web Video News

Average Online Video Ads Last 24 Seconds

According to data from the January 2011 comScore Online Video Rankings report, the average video advertisement lasts for 24 seconds.

See the original post: Average Online Video Ads Last 24 Seconds
Tags: 2011-com, average, from-the-january, online, rankings, score-online, the-average, video-advertisement, video-rankings
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August 18, 2010 Posted by Web Video Site Editor in Latest Web Video News

Understanding Analytics: The Metrics that Matter

Web video marketers should measure the effectiveness of their campaigns through a number of key metrics including the overall number of viewers, the average amount of time each viewer watched a video, and the video's watch to completion rate.

More: Understanding Analytics: The Metrics that Matter
Tags: average, campaigns, effectiveness, key-metrics, overall-number, should-measure, the-average, the-effectiveness, their-campaigns, time-each, video, video-marketers, viewer-watched