One of the most effective things that a car dealer can do is to market incorporate video into SEO and SEM initiatives because the video content helps drive search results.

One of the most important aspects of any marketing or sales campaign is tracking how effective it to your business. When it comes to using video, this principle doesn't change. Read below a brief case study about how Vipe was used at a ...

Video is becoming one of the most important marketing components within the mobile device category, with over 600 percent growth in 2010.

You can have the most compelling content in the world, but if people aren't aware of it and can't find it easily, it won't make any difference. From search engine optimization to social media marketing, there are myriad strategies for ...

"Smart reach" - displaying relevant, engaging content to a viewer - is the most effective way to incorporate video advertising that generates both interaction rates and completion rates.

A list of the most effective viral online video content, compiled by Advertising Age and Visible Measures, found that most of the content was created by professional video producers.