Have you been wanting to jump into the online video marketplace but lack some of the necessary equipment? Do you have a great script but no camera? Well, then this is your lucky day.

There are two key video advertising parts that marketers need to consider - if the online video content will be created specifically for the Web or if offline content is going to be repurposed.

Viral video marketing depends on the cooperation of influencers, fans and consumers sharing the online video content.

"Online video advertising spending looks to be growing again in 2011, even after an impressive 40% growth from 2009 to 2010." “Video advertising is set to become the most dynamic format in the online ad market, propelled by technical ...

This site covers news, trends and how-to info in the online video business. The site aggregates vital news stories on online video, with a focus on search, and also produces original content on topics such as how to add video to your ...

In 2010, as many predicted, the online video industry would mature with multiple screen delivery, TV Everywhere, the rise of OTT and set-top boxes, mobile video and business models for paid content.

A video campaign's ROI should be established prior to launch in order to determine the efficacy of the online video content and distribution tactics.

Evolving web habits in the online video space appear to be benefiting offline media brands.

Fewer than 20 percent of the videos that make it onto Advertising Age's Top Ten viral video marketing chart are repurposed TV ads, but nearly 100 percent of the online videos have some type of viral web video marketing campaign to promote the content.