I have been keeping an eye on LeanIn of late because anyway I look at it, interactivity is the future of online video. I like their system because it allows you to socialize in the video player or not. You can simply turn it all off ...

Since gaining attention last week, the video for aspiring singer Rebecca Black’s “Friday” has gone super-viral. It currently has 33 million views (10 million more than Lady Gaga’s latest music video)

There are three key elements to a professional website video experience: the way the video appears on the site, the quality of how the video renders, and properties and features within the video player.

Videos can appear on the homepages of YouTube and Bing by getting the video to be served with specific keywords along with ensuring that the video content has a sizable community participation rate.

An effective video marketing trend is to create video landing pages relevant to the video's content that direct users towards specific engagement tasks.

When nonprofit organizations make online video the centerpiece to their development campaigns, the video content is able to effectively demonstrate the relevance of donations.

inShare2; share; email; print; Comment. At the recent Streaming Media West 2009 show, Rico Nasol, Content Team Senior Manager at Zappos.com spoke on the video commerce session about what they're doing with video and how effective it is. ...

According to a report published by Rhythm New Media, 87.9 percent of mobile video viewers watch three-quarters of the video content and are more apt to view video on smart phone apps versus the mobile web.

Nike's recently launched "Girl Effect" campaign has caused a viral video marketing movement, with more than 1.7 million views of the video clips.

Before the video production process initiates, web video marketers should consider factors that may cause viewers to abandon their video, thus creating online video content that captures a viewer's attention.