Some video campaigns are effective even when the video content exceeds the two minute mark.

For videos posted to YouTube and other video sharing sites, content creators should consider adding a full written transcript of the video as a way to increase audience engagement and interaction.

Correction-tape manufacturer Tippex launched a video campaign in which viewers could select the video's ending, generating 6.3 million within a few weeks.

A new study published by Visible Measures found that viewers are just as likely to stop watching a video within the first ten seconds, regardless of the length of the video, so web video marketers need to create content that effectively engages a viewer from the start of the video.

Simplify the video production process by creating video content that conveys passion in a creative manner that is relevant to the target audience.

Simple tips to help improve the video production quality for content designed for web video marketing purposes.

The evolution of the video industry means that content producers should consider ways to distribute their online video content to viewers.

Marketers should consider a simplified approach when creating video email campaigns by focusing on the video content instead of integrating audiovisual messaging into a standard HTML format.

After identifying the objects of a web video marketer campaign, should analyze performance analytics and also look to see if the video content contributed to employee time savings as two metrics for determining the ROI of video content.

Web video marketing content can be measured by the number of video views, the amount of time viewers watched with the content, and how the video helped to convert viewers to an engagement action.