Financial Services organizations that incorporated online video content into their marketing campaigns generated a click through rate of 302 percent according to data from MediaMind.
Link: How Financial Services Advertisers Can Get the Most from Online Display CampaignsFord Motor Co. is moving away from IAB units and banner ads to integrating online video content into their marketing mix because the audiovisual content is more impactful.
Continued here:Since consumers are spending as much time on their smart phone or online as they spend watching broadcast television, Ford Motor Company has shifted their marketing budget to online initiatives include video campaigns.
Follow this link: Ford bets big in digital marketing departureRetailers looking to increase their sales via different online strategies have increasingly incorporated video commerce content into their marketing efforts, due in part to online video's ability to lift sales 20 to 40 percent.
Continued here: Surviving the slump with online video
