The State of Automotive Marketing in Social Video: New Report Sees Huge Opportunity for Auto Marketers
Over the summer, Unruly opened up their social video lab , looking to narrow down viral videos to scientific facts, to the point that the word "viral" has become a dirty word (although we still use it quite a bit, because well, it's still a buzzword). It didn't take long for Unruly to publish a major "white paper" on a major subject of video: how auto makers are using the medium. We know they kill it during the Super Bowl, and by rule they kill it online after the game is done, albeit briefly

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The State of Automotive Marketing in Social Video: New Report Sees Huge Opportunity for Auto Marketers