In Star Trek, on the Enterprise, you generally have a bridge full of officers, each with their own particular field of expertise and list of responsibilities. Not surprisingly, enterprise-level business is much the same way, with the board room and executive levels being much like the bridge of the enterprise (ha a Star Trek pun!). However, when your bridge officers are spread around the world, it gets a bit more complicated trying to manage all the work and make sure everything goes smoothly.

Ah yes, my friends, another cross-coverage story for me and with some of my favorite people, TubeMogul. OK, so I haven’t actually met anyone from TubeMogul, but I like their products.

What lessons did 2011 teach us about the new media business? Daisy Whitney shares three lessons learned in online video, social media and connected TV ads in this week's episode, drawing from Shira Lazar's What's Trending, the Old Spice Guy, and research on connected TVs

Brightcove & TubeMogul recently released their quarterly research report for Q1 and Q2 of 2011, entitled Online Videeo & The Media Industry - Special Features: Full Length Episodes, Mobile Engagement.

TubeMogul has released a new report today on the performance of real time bidding on video ads. Specifically, TubeMogul wanted to find out if real time bidding actually produced the brand lift suspected, or if it was all just a bunch of hot air

TubeMogul did some research of late to look at how CPM rates vary on sites by ad platform and exchange and the results were pretty drastic with variations up to $6.10 in CPM rates. That’s pretty large all things considered and gives a good reason to be on a demand-side platform (DSP, like TubeMogul) that is hooked into several exchanges at once. You could get your ads on the same site and save lots of cash

Early in the year I had an article series ( 2011 Video Advertising Trends Part I and Part II ) with some big names online video ads looking to the future.

Some time back there was a report that had an obvious conclusion, pairing your video ads with similar premium content generally means better overall performance. Well, Affine has a system that pretty much allows you to do that and TubeMogul has jumped on with them. So now, through TubeMogul, you should be better able to peek inside the stream and see if the content meshes well with your ad and if not, place your ads elsewhere

Here we go folks! All those high-priced OVPs are going to have to fight to stay alive as Longtail’s Bits on the Run has announced they’re going freemium (YA!).

In a recent exercise, TubeMogul followed a hunch about pre-roll videos and discovered something shocking: an alarmingly high number of sites their clients’ videos were playing on had imitation pre-roll ads. The fake pre-roll ads auto-play, and often appear as page-overlays, forcing the viewer to watch a “pre-roll” ad they never intended to see.