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Tag: tubemogul

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TV Primetime Is Also Peak Viewing Time For Online Video

Marketers covet TV’s primetime slots thanks to the high volume of Americans who enjoy leaning back in their La-Z-Boys with a beer and an episode of Big Bang Theory , ready to sit through a barrage of bright advertising spots.

See the article here: TV Primetime Is Also Peak Viewing Time For Online Video
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When Is the Prime Ad Time for Brands?

Ads are better served during prime time hours, says TubeMogul in their Quarterly Research Report. But it's not the only time of day that can serve ads well: lunchtime can help maximize your ad dollar as well. Lots of handy graphs on the ready, let's take a look!

The rest is here:
When Is the Prime Ad Time for Brands?
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Viewers Are 12.2% More Likely To Remember A Completed Pre-Roll Ad

The thousands of YouTube Partner channels have made sitting through pre-roll ads less of a nuisance and more of an understanding: you serve us the ad, we watch five seconds of it, and then we go on to our camel videos. Of course, this is occasionally impossible, as some channels require users to sit through an entire pre-roll ad before viewing their video

See the original article here: Viewers Are 12.2% More Likely To Remember A Completed Pre-Roll Ad
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Top 5 Video Advertising Network Recommendations October 2012

So comScore was late this month with their Video Metrix numbers. They once told me that they only put out one press release a day so as "not to confuse the journalists," which I found sort of offensive.

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Top 5 Video Advertising Network Recommendations October 2012
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Top 5 Video Advertising Network Recommendations July 2012

On Friday, I talked about the

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Record 11 Billion Video Ads in June: My Video Ad Network Recommendations

It's that time once again for me to piece together the comScore Video Metrix report numbers for June and compress them into my own personal algorithm to give you my thoughts on where you might want to put your video ads for the upcoming months. Granted, this is based on last month, but new to the article this month are graphs showing you how the top online video advertising networks have been doing month-to-month. As you know by now I like to take a look at the comScore Video Metrix numbers for the video ad networks and then give my recommendations based on those and my personal thoughts

Original post: Record 11 Billion Video Ads in June: My Video Ad Network Recommendations
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New Features Help Manage Global Online Video Campaigns with Multiple Teams in TubeMogul OneLoad

In Star Trek, on the Enterprise, you generally have a bridge full of officers, each with their own particular field of expertise and list of responsibilities. Not surprisingly, enterprise-level business is much the same way, with the board room and executive levels being much like the bridge of the enterprise (ha a Star Trek pun!). However, when your bridge officers are spread around the world, it gets a bit more complicated trying to manage all the work and make sure everything goes smoothly.

More: New Features Help Manage Global Online Video Campaigns with Multiple Teams in TubeMogul OneLoad
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New TubeMogul and TrialPay Deal Brings Real-time Bidding to Social Video Ads in Games

Ah yes, my friends, another cross-coverage story for me and with some of my favorite people, TubeMogul. OK, so I haven’t actually met anyone from TubeMogul, but I like their products.

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New TubeMogul and TrialPay Deal Brings Real-time Bidding to Social Video Ads in Games