A new study conducted by SocialBakers is seeing some pretty impressive gains by Vine compared to YouTube when it comes to engagement rates on Twitter.

After drawing lots of coverage thanks to its unusual format, Peter Chernin and AT&T ‘s Summer Break has launched across several platforms, with viewers getting their first look into the lives of the teenagers who will be chronicled nonstop during their last summer of high school. Chernin called the project risky because the show’s producers don’t plan to engineer any drama, but the first episode shows why that won’t be an issue

Just a few days after it got its Android release, Vine has surpassed Instagram on Twitter with users sharing more six second videos than images. Considering the fact that Instagram users outweigh Vine users by 87 million, that's a huge achievement for the new app.

Sure, you might want to use social media to help launch your video, but how exactly do you do that and keep audiences engaged? Luckily, there are a great many tips to make your social media video campaign a success, and make it fun.

Michael Buckley isn’t the only YouTuber who is shilling for a soft drink brand. Smosh have released a video called ‘ Good vs. Surprisingly Good ‘, part of a branded campaign for Sun Drop .

Transmedia integration is nothing new in the web series world. Shows like MyMusic have brought their characters into the real world , giving them Twitter feeds with which to interact with fans.

Welcome to Indie Spotlight, a new feature on Tubefilter . We receive a ton of tips every day from independent creators, unaffiliated with any major motion picture studios, television networks, new media studios, or other well-funded online video entities. The Indie Spotlight is where we’ll write about and shout out to a select few of them and bring you up to speed on the great (and sometimes not-so-great) attention-grabbing series you probably haven’t heard about until now

Just a few days after AOL rolled out more than a dozen celebrities to hype its upcoming originals slate, Nicole Richie has become the first creator featured at the event to debut her show. The socialite, famous for her role on The Simple Life , has launched #CandidlyNicole , a series based around her unfiltered personality. Though #CandidlyNicole , as its title would suggest, purports to be “based on her irreverent Twitter feed”, it takes form, at least in its first episode, as an exploration of her journey into the adult world.

Second screen engagement in the UK continues to have a positive impact on the viewing public as they turn to their mobile and tablet devices, not only to watch on demand TV but to interact with brands that are pushing their social media presence via TV advertising.

Multiple sources have reported that Twitter is right on Facebook’s heels when it comes to video advertising. Just as Facebook divulged how they are planning to charge $1 million an ad for 15 second autoplay spots , Twitter has now announced its intent to launch some video ads of its own. Details about Twitter’s plan are still coming into focus, but the ads would evidently be launched via partnerships with big media companies like Viacom and Comcast.