This week, you probably missed even more online video news stories than normal. But you'll be forgiven, since you were no doubt scrambling around getting all the details together for your killer Super Bowl party. And in just a few hours, that party will begin

Delta is one of the nation's largest airlines, and not high on my personal list of companies I enjoy doing business with (without dragging the entire article down with my story of consumer woe, just know that I would probably rather travel anywhere by donkey than fly Delta through their hub of Atlanta ever again). But even though I'm not their happiest customer, I can set my own feelings aside long enough to point out that the latest online video ad from Delta is one of the coolest ideas I've seen in a long time. Delta Video Marketing Savvy While many airlines have shown some difficulty adjusting to the realities of the online video world (" United Breaks Guitars " anyone?), Delta appears to have a better grasp on how it works.

Social video is essentially the spread of any video via social media. Brands are realizing there is more power in customers who share videos with their friends than in simple video views, which can be manipulated more easily and don’t demonstrate the same level of affinity and engagement