Demand for video driving mobile data traffic: report
Bytemobile said that 60 percent of mobile traffic is generated by consumers watching video, with demand strong from midday to midnight.

Bytemobile said that 60 percent of mobile traffic is generated by consumers watching video, with demand strong from midday to midnight.

The four key components to a successful video advertising strategy are content optimization, audience targeting, distribution frequency, and cross-media optimization.

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Read the original: 170 Million Watch Online Video in US in February