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Tag: united-states

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Demand for video driving mobile data traffic: report

Bytemobile said that 60 percent of mobile traffic is generated by consumers watching video, with demand strong from midday to midnight.

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Video Advertising Strategy: Audience Optimization

The four key components to a successful video advertising strategy are content optimization, audience targeting, distribution frequency, and cross-media optimization.

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Video Advertising Strategy: Audience Optimization
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170 Million Watch Online Video in US in February

Image representing comScore as depicted in Cru...

Read the original: 170 Million Watch Online Video in US in February