I interviewed usability and user experience veteran Susan Weinshenk, on the psychological proof behind why online video is so persuasive to human beings, and some marketing tips and special technology platforms for taking better advantage of the persuasive powers of online video for your own business. Video is arguably the most powerful of all online media choices we have today for persuasion.

I interviewed Ooyala co-Founder and President of Products’ Bismark Lepe, on today’s release of their new Facebook video analytics solution, allowing publishers to track Facebook users engaging with their online video across audience segmentations in real time. Could we be getting a glimpse of the future of web video usability, marrying real-time web video analytics with in-depth audience profiling? Already fresh off their announcement earlier this week of their “Social TV” program for Facebook , Ooyala today announced their Custom Analytics with Business Dimension Reporting program, which they say will allow publishers to track demographic and psychographic information with Facebook connect

While online video on websites and elsewhere online has exploded in both size and scope, the professional usability and user experience community has still remained generally silent?