By 2015, YouTube predicts that 50 percent of all video advertising units will include a cost-per-view component.

AdoTube released their Q4 2010 Format Index on video advertising. This information is based on the 65 to 90 million in-video ad impressions they serve per week and covers the products they offer for advertisers. So this is more of a snapshot of their service and users and not really an industry-wide report

Internet-delivered video is, at this point in time, an interesting beast – as a result of the user-friendliness of services like YouTube, the public perception is that video and the web go together like Batman and Robin. ...

Results of a study published by EXPO found that the user-generated video format can yield a persuasive execution for eCommerce retailers by encouraging viewers to consider a particular product or service.