Video lead generation is using video with interactive multimedia and viewer tracking to generate detailed viewer engagement.

It seems like a good idea: using video to teach people. But Udemy is not only a fascinating and ambitious proposition: it's downright dangerous. This group wants to “democratize” education, much the way digital technology democratized ...

One of the most important aspects of any marketing or sales campaign is tracking how effective it to your business. When it comes to using video, this principle doesn't change. Read below a brief case study about how Vipe was used at a ...

Good guidelines for using video marketing techniques in a social media context include making content easy to find, producing both text and audiovisual content, and creating online video content.

According to research published by the Web Video Marketing Council, five in ten marketers are actively using video email marketing, but 79 percent of marketers said that their email service provider does not offer video email options.

Grant Crowell, a regular contributor to ReeLSEO, the online video marketer's guide, interviewed Professor BJ Fogg about the effectiveness and challenges of using video in business.