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The #1 Key to a Successful Video Marketing Content Strategy (Creator’s Tip #44)

Web Video Site Editor — Fri, 22 Jun 2012 00:30:49 +0000

It doesn't matter whether you are producing video for fun, profit or to market your brand, products or services, all video content has some kind of strategy surrounding it whether you are aware of it or not. In this week's Creator's Tip, we address the most important key for your video marketing content strategy to ensure you are getting the views you are aiming for and providing content your viewers will find valuable. Click here to watch this video

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New Features Help Manage Global Online Video Campaigns with Multiple Teams in TubeMogul OneLoad

Web Video Site Editor — Wed, 23 May 2012 20:13:10 +0000

In Star Trek, on the Enterprise, you generally have a bridge full of officers, each with their own particular field of expertise and list of responsibilities. Not surprisingly, enterprise-level business is much the same way, with the board room and executive levels being much like the bridge of the enterprise (ha a Star Trek pun!). However, when your bridge officers are spread around the world, it gets a bit more complicated trying to manage all the work and make sure everything goes smoothly.

More: New Features Help Manage Global Online Video Campaigns with Multiple Teams in TubeMogul OneLoad

YouTube’s Spring Cleaning, Social TV Viewer Trends & More [Reel Web #40]

Web Video Site Editor — Wed, 23 May 2012 17:00:56 +0000

In this week’s Reel Web, we discuss several online video trends and updates from the past week including: more updates and changes at YouTube, Comscore’s most recent stats around online video consumption, Viacom’s interest in social tv, and a

Break into Primetime with Adobe’s New Integrated Video Platform

Web Video Tech — Wed, 23 May 2012 00:15:06 +0000

So, as I previously mentioned , I chatted with Adobe about their Project Primetime and its new features which they’ve just unveiled. Ashley Still, director of product management for video solutions at Adobe (whew!) talked with me about what is coming to Primetime, what it’s all about and, most importantly, why you need to check it out.

Tips and Best Practices For Shooting Your Business Video – The YouTube Advertiser Playbook: Part 2

Web Video Site Editor — Tue, 22 May 2012 21:00:36 +0000

Last week, we covered the extensive first section of the new YouTube Advertiser Playbook .

Free Video Commerce SEO Best Practices Webinar this Week

Web Video Site Editor — Tue, 22 May 2012 04:28:33 +0000

This Wednesday, video commerce solutions provider, Liveclicker , will be hosting a free webinar along with me titled “Best Practices & Tips for Boosting Video Commerce SEO.”

I’ve Seen the Future with the Knowledge Graph and it Almost Works for Business Video

Web Video Site Editor — Mon, 21 May 2012 20:30:19 +0000

Last week, Google introduced the Knowledge Graph .

Your Social Media Marketing Strategy isn’t Complete w/o Video [Creator's Tip #39]

Web Video Site Editor — Fri, 18 May 2012 00:40:09 +0000

In this week’s Creator’s Tip video, we talk to Nathan Engels, the creator of www.WeUseCoupons.com and contributor to

Video Generates Highest Conversion Rates Among Freemium Content Marketing Models [Research]

Web Video Site Editor — Thu, 17 May 2012 22:15:30 +0000

iYogi Insights just put out some research in regards to the effectiveness of the Freemium business model and I combed through it and pulled out all the bits that had to do with online video for you. There’s loads of other info available as well if you want to read the Consumer Adoption Of Freemium Products And Services research

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Video Generates Highest Conversion Rates Among Freemium Content Marketing Models [Research]

Learn Filmmaking and Celebrate Creative Video at Vimeo Festival + Awards in June

Web Video Tech — Thu, 17 May 2012 20:05:24 +0000

To be sure, YouTube is the most-visited place for videos, but it’s good to know that there’s a place like Vimeo out there that is a little more focused on the techniques of video creation.