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Tag: var-scr

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YouTube’s Spring Cleaning, Social TV Viewer Trends & More [Reel Web #40]

In this week’s Reel Web, we discuss several online video trends and updates from the past week including: more updates and changes at YouTube, Comscore’s most recent stats around online video consumption, Viacom’s interest in social tv, and a

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Break into Primetime with Adobe’s New Integrated Video Platform

So, as I previously mentioned , I chatted with Adobe about their Project Primetime and its new features which they’ve just unveiled. Ashley Still, director of product management for video solutions at Adobe (whew!) talked with me about what is coming to Primetime, what it’s all about and, most importantly, why you need to check it out.

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Break into Primetime with Adobe’s New Integrated Video Platform
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I’ve Seen the Future with the Knowledge Graph and it Almost Works for Business Video

Last week, Google introduced the Knowledge Graph .

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Your Social Media Marketing Strategy isn’t Complete w/o Video [Creator's Tip #39]

In this week’s Creator’s Tip video, we talk to Nathan Engels, the creator of www.WeUseCoupons.com and contributor to

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Video Generates Highest Conversion Rates Among Freemium Content Marketing Models [Research]

iYogi Insights just put out some research in regards to the effectiveness of the Freemium business model and I combed through it and pulled out all the bits that had to do with online video for you. There’s loads of other info available as well if you want to read the Consumer Adoption Of Freemium Products And Services research

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Video Generates Highest Conversion Rates Among Freemium Content Marketing Models [Research]
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Engagement, Not Views, is Driving Today’s YouTube

We all are a bit guilty of checking out a video’s view count and using it as its one and only metric for success.

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The Dramatic Impact Of Social Video Recommendations On Brand Metrics - Unruly & Decipher Research

According to new research commissioned by Unruly Media , viewers are far more likely to recall a brand name and engage with an ad’s message if a branded video has been recommended to them by a peer. The survey, conducted by Decipher Research to measure the effectiveness of social video advertising, found that social video recommendations had a direct impact on traditional brand metrics and ad enjoyment

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The Dramatic Impact Of Social Video Recommendations On Brand Metrics - Unruly & Decipher Research