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Tag: video-ads

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Adap.tv Adapts to App Mentality with Awesome New App Center for Online Video Ad Buyers

Adap.tv has been, in my personalized video ad network rankings system , in third place for some time.

See the article here: Adap.tv Adapts to App Mentality with Awesome New App Center for Online Video Ad Buyers
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April is Another Record-Breaking Month for Video Advertising: 9.5 Billion Online Video Ads Served

Holy mackerel! That’s a whole lotta online video ads man! In fact, it’s actually 20% of all videos viewed online roughly. That is if you remember that those ads are actually intersecting pieces of video content which then gets tallied as multiple videos by comScore .

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April is Another Record-Breaking Month for Video Advertising: 9.5 Billion Online Video Ads Served
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Online Video Advertising Immune to Seasonal Fluctuations? [Research]

Another interesting piece of the Recent FreeWheel Video Monetization Report for Q1 2012 was the number of ads viewed in the quarter. Generally, after the major shopping season (read the holidays) winds down a lot of industries will move toward a slump of inactivity

Original post: Online Video Advertising Immune to Seasonal Fluctuations? [Research]
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Online Video Advertisers Can Connect with Audiences Through Metrics

Brightroll, this week, announced a new dashboard-based offering called AudienceConnect which gives in-flight audience measurement and optimization in a single place. It ties into Brightroll TAG,

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Metrics and Bundling Key to TV/Online Video Advertising Convergence

A lot of advertisers will often focus on a single form of advertising when creating a campaign for a client but it turns out, diversification is more vital than some think. The question is, what are the best combinations of advertising.

See the original post here:
Metrics and Bundling Key to TV/Online Video Advertising Convergence
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Social Video Advertising Views Soar to Record Highs in 2012

In part due to the Super Bowl and all the attention it brings, the first quarter of any year is going to look inflated.

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Advertising is Major Concern for Online Video Consumers Internationally [Study]

Accenture recently did a study on Video Over Internet Consumers and there were some pretty interesting findings in the report. Today I’m going to look at perceived problems with online video from the consumer standpoint which had some pretty surprising stuff. As always, I like to give you their methodology so you get an idea ..

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Advertising is Major Concern for Online Video Consumers Internationally [Study]
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The Most Shared Branded Online Video Ads For April 2012

Think nothing interesting ever happens in Belgium? Think again.

Link:
The Most Shared Branded Online Video Ads For April 2012
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2012 London Olympics to be Largest In-Stream Video Advertising Event Ever?

Yes, even the Olympics is getting in on the live streaming action this year. Now, no matter where you are or what timezone you’re in you’ll be able to catch you favorite Olympic events either live or on-demand

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2012 London Olympics to be Largest In-Stream Video Advertising Event Ever?
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YouTube Sends Envoys, Plays and Money to Push Video Advertising

This morning, Baljeet Singh, YouTube group product manager, introduced a number of new products, resources, and tools aimed at helping “even more businesses play big with video.”