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Tag: video-advertising

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Most Viewed YouTube Ads In Brazil December 2013

Soccer, perhaps unsurprisingly, was the main feature of 6 out of the 10 most viewed video ads in Brazil last month. With 5 months still to go until the 2014 World Cup, the public's appetite for the game, and anything related to it, is only going to increase

Here is the original post: Most Viewed YouTube Ads In Brazil December 2013
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State of Video Advertising for Agencies [Infographic]

Mixpo surveyed 150 media buyers and came up with some pretty large numbers in regards to who is creating, managing or supporting digital video advertising campaigns in 2013. 2014 looks equally bright as well but the number might be slightly skewed, read on to find out why

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State of Video Advertising for Agencies [Infographic]
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YouTube Let a Little Early Light in on Super Bowl 2014 Ads

Super Bowl ads are a huge event in the U.S. online marketing calendar, and they are also big news for YouTube

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YouTube Let a Little Early Light in on Super Bowl 2014 Ads
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Loss of Net Neutrality Could Be Bad for All Online Video Business

The Appeals Court decision to strike down FCC net neutrality in favor of Verizon, has massive implications for all involved, from ISPs to MSOs to consumers. But what does a loss of net neutrality really mean for the internet, and in particular for online video broadcasting and consumption?

Read more from the original source: Loss of Net Neutrality Could Be Bad for All Online Video Business
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Are You Ready for Some Super Bowl 2014 Video Ads?

According to new data released today by Unruly, 60% of the most shared Super Bowl ads of all time were launched before Super Bowl Sunday. So, don’t be surprised if some of the top brands and their agencies start launching their Super Bowl 2014 video ads soon.

Read the rest here: Are You Ready for Some Super Bowl 2014 Video Ads?
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Wearable Computing Could Mean Big Business for Online Video’s Future

Wearable technology might have an affect on how we talk on the phone or access information, but it could have drastic impacts on not only when and where we watch digital video, but how we utilize digital video across a wide range of industries.

Go here to see the original: Wearable Computing Could Mean Big Business for Online Video’s Future
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Digital Video Tops TV Ad Awards: Google, Netflix, Kindle, Vizio

Some major online brands have pulled off upsets and knocked off major TV ad brands this year. Google took home two awards including Best Ad of 2013, Netflix took a surprising category, Kindle showed the power of live streaming video and Vizio shows that no market is safe from upstarts. Find out who got what and how.

Read the original here: Digital Video Tops TV Ad Awards: Google, Netflix, Kindle, Vizio
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Procter & Gamble Launches ‘Pick Them Back Up’ Ad Campaign

Proctor and Gamble's new worldwide feelgood ad campaign has gone viral, just in time for the 2014 Winter Olympics, where they are also setting up a base to support the families of Olympians in Sochi. But it's moms who really get the special treatment in “Pick Them Back Up”.

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Procter & Gamble Launches ‘Pick Them Back Up’ Ad Campaign
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December 2013: Online Content Videos Exceed 50 Billion Monthly Views

December saw a marked rise in online video viewing with 5 billion more views than the previous month. It translated into over 52 billion reported views and over 35 billion video ads, 204 ads per viewer and a total reach of 55.6% of the US population, or roughly 188.25M people

See the original post: December 2013: Online Content Videos Exceed 50 Billion Monthly Views
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Online Behavioral Video and Display Advertising – Treading a Fine Line

Online Behavioral Advertising (OBA) is fast becoming one of the standard industry practices for tracking visitor behavior so the right video and display ads can be served.

See the original post here: Online Behavioral Video and Display Advertising – Treading a Fine Line