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Tag: video-advertising

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They're Here! Facebook Start Testing Auto-Play Video Ads In News Feeds

Facebook are finally rolling out auto-play video ads for selected users this week, in a move that could bank them as much as $1 billion in advertising revenue in 2014. The ads will silently play in news feeds with users having the option to click or ignore.

See more here: They're Here! Facebook Start Testing Auto-Play Video Ads In News Feeds
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42 Of The Most Important Online Video Posts Of 2013

2013 was an incredible year for online video marketing, advertising, broadcasting and creativity.

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42 Of The Most Important Online Video Posts Of 2013
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The Day In Online Video News And Views 12th December 2013

Google officially confirm there have been problems with the new YouTube comment system, and the Beastie Boys take legal action against Goldieblox over copyright infringement. More on these and other stories of the day in online video from ReelSEO.

Link:
The Day In Online Video News And Views 12th December 2013
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The Day In Online Video News And Views 10th December 2013

Chromecast users get a whole new range of viewing options and Google Glass gets unofficial WordPress support but nobody knows what they really are anyway. More on these and other stories of the day in online video from ReelSEO

The rest is here: The Day In Online Video News And Views 10th December 2013
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Samsung Is The Most Socially Shared Video Brand Of 2013

Samsung is the overwhelming winner in the most shared social video brands of 2013. GEICO and their Hump-Day camel come in second, with Dove's "Real Beauty Sketches" a close third. We also loved campaigns by Kmart, Evian and Pepsi - but not Coca Cola.

See the original post: Samsung Is The Most Socially Shared Video Brand Of 2013
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Hate Pre-Roll Ads? So Do Burger King Who Just Made 64 Of Them

Pre-Roll ads. Can't live with them, can't watch a video without them

Read the original here: Hate Pre-Roll Ads? So Do Burger King Who Just Made 64 Of Them
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Why Super Bowl Advertisers Could Still Lose With a $4 Million Budget

2014 Super Bowl ad slots have cost each advertiser $4 million but is that enough to guarantee brand success for their 30 second ad? There's so, so much more that needs to be considered to make a campaign go viral

Read the original: Why Super Bowl Advertisers Could Still Lose With a $4 Million Budget
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Video Ad Viewing Up 31% Year-To-Year, Completion Rates Flat [REPORT]

Video views have climbed 20% since Q3 2012 but video ad views are doing even better, outpacing content views by 11%. That's around a 31% increase over the past year. We take another look at the latest report from FreeWheel on the state of the video ad industry.

Read more: Video Ad Viewing Up 31% Year-To-Year, Completion Rates Flat [REPORT]
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Are Facebook Testing AutoPlay Videos In Desktop News Feeds?

Facebook are desperate to roll out auto-play video ads on their desktop site but usability concerns have plagued the feature all year. Are they finally starting to test out the idea

Link:
Are Facebook Testing AutoPlay Videos In Desktop News Feeds?
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Sharing Of Video Ads Has Increased Nearly 50 Times In Last Eight Years

The sharing of video ads across social networks like Facebook and Twitter has increased nearly 50x over the past 8 years. The top 3 ads of all time have a combined 14,591,333 million shares between them - can you guess what those ads are?

Read more here: Sharing Of Video Ads Has Increased Nearly 50 Times In Last Eight Years