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Tag: video-advertising

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Loss of Net Neutrality Could Be Bad for All Online Video Business

The Appeals Court decision to strike down FCC net neutrality in favor of Verizon, has massive implications for all involved, from ISPs to MSOs to consumers. But what does a loss of net neutrality really mean for the internet, and in particular for online video broadcasting and consumption?

Read more from the original source: Loss of Net Neutrality Could Be Bad for All Online Video Business
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Are You Ready for Some Super Bowl 2014 Video Ads?

According to new data released today by Unruly, 60% of the most shared Super Bowl ads of all time were launched before Super Bowl Sunday. So, don’t be surprised if some of the top brands and their agencies start launching their Super Bowl 2014 video ads soon.

Read the rest here: Are You Ready for Some Super Bowl 2014 Video Ads?
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Wearable Computing Could Mean Big Business for Online Video’s Future

Wearable technology might have an affect on how we talk on the phone or access information, but it could have drastic impacts on not only when and where we watch digital video, but how we utilize digital video across a wide range of industries.

Go here to see the original: Wearable Computing Could Mean Big Business for Online Video’s Future
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Digital Video Tops TV Ad Awards: Google, Netflix, Kindle, Vizio

Some major online brands have pulled off upsets and knocked off major TV ad brands this year. Google took home two awards including Best Ad of 2013, Netflix took a surprising category, Kindle showed the power of live streaming video and Vizio shows that no market is safe from upstarts. Find out who got what and how.

Read the original here: Digital Video Tops TV Ad Awards: Google, Netflix, Kindle, Vizio
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Procter & Gamble Launches ‘Pick Them Back Up’ Ad Campaign

Proctor and Gamble's new worldwide feelgood ad campaign has gone viral, just in time for the 2014 Winter Olympics, where they are also setting up a base to support the families of Olympians in Sochi. But it's moms who really get the special treatment in “Pick Them Back Up”.

See more here:
Procter & Gamble Launches ‘Pick Them Back Up’ Ad Campaign
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December 2013: Online Content Videos Exceed 50 Billion Monthly Views

December saw a marked rise in online video viewing with 5 billion more views than the previous month. It translated into over 52 billion reported views and over 35 billion video ads, 204 ads per viewer and a total reach of 55.6% of the US population, or roughly 188.25M people

See the original post: December 2013: Online Content Videos Exceed 50 Billion Monthly Views
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Online Behavioral Video and Display Advertising – Treading a Fine Line

Online Behavioral Advertising (OBA) is fast becoming one of the standard industry practices for tracking visitor behavior so the right video and display ads can be served.

See the original post here: Online Behavioral Video and Display Advertising – Treading a Fine Line
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New Old Spice Ads: Mommas Gonna Hate Edition

Old Spice are the masters of the funny commercial and their latest, featuring some incredibly creepy moms, are already going viral. They are weird, distinctive, very memorable and will frighten the life out of teenage boys.

Link: New Old Spice Ads: Mommas Gonna Hate Edition
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Three Key Reasons Why Video Will Push US Total Ad Spending Up In 2014

The Winter Olympics, the FIFA World Cup and the US Midterm Elections will all have a significant impact on U.S.

Original post:
Three Key Reasons Why Video Will Push US Total Ad Spending Up In 2014
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The Top 20 Most-Shared Video Ad Campaigns For March 2013 - Pranks & Hoaxes

March saw an unusual amount of prank and hoax videos making their way into the Unruly Top 20 this past month, with brands even getting in on the act and pulling off some rather extreme prank videos. Leading the way was Pepsi's Jeff Gordon "Test Drive" ad, which even with tremendous scrutiny over its validity, is still one of the most shared ads of all time.

Go here to read the rest: The Top 20 Most-Shared Video Ad Campaigns For March 2013 - Pranks & Hoaxes

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