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Tag: video-advertising

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The Cure for Videos Suffering from Television Syndrome and Viralitis

Brands often suffer from "Television Syndrome" and "Viralitis" when it comes to creating video, expecting the things that work on TV to work on YouTube, or shooting for a viral video when "virality" is more for entertainment value than brand lift. So what's the cure?

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The Cure for Videos Suffering from Television Syndrome and Viralitis
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Kmart Hopes Yo Mama Appreciates New Video Campaign

Kmart are on a roll as a far as video content is concerned, and 'Yo Mama' marks the third big campaign of 2013.

Originally posted here: Kmart Hopes Yo Mama Appreciates New Video Campaign
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Wait A Minute...DON'T Be Funny, Says Unruly in 'Science of Sharing' Report

A new white paper from Unruly called "The Science of Sharing" says stop trying to be funny, launch your campaigns on Wednesday for the best sharing, and try to have more than one emotional trigger in your ads.

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Wait A Minute...DON'T Be Funny, Says Unruly in 'Science of Sharing' Report
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Top Ten Ads on YouTube for June 2013

YouTube has released their top 10 ads for June. Included is Samsung's collaborations with Usher and Jay-Z, two ads featuring Despicable Me 2, Pepsi's levitation stunt, and fantastically, Dollar Shave Club's "One Wipe Charlies" ad.

Continue reading here: Top Ten Ads on YouTube for June 2013
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New Dog Food Ad Goes All Rube Goldberg FTW

A new Beneful ad has gone the Rube Goldberg route, which is both overused and hard to pull off, but ultimately, fun to watch.

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New Dog Food Ad Goes All Rube Goldberg FTW
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YouTube Pro Series Kicks Off with Four Videos: Working with Advertisers

YouTube kicked off their Pro Series with four videos with established YouTubers talking about "Working with Advertisers." One of the strange things when you start becoming kind of a big deal is when advertisers approach you.

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YouTube Pro Series Kicks Off with Four Videos: Working with Advertisers
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Video Marketing with a Coupon Mentality: Why This Shouldn't Be the Approach

It seems like all brands need is a "viral video" and they'll have this video thing mastered. But showing your commitment to video, and finding a way to sell without selling, and creating a relationship with your customers is way more important than driving sales for a brief period or increasing brand recognition.

Originally posted here: Video Marketing with a Coupon Mentality: Why This Shouldn't Be the Approach
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Advertisers to Become Part of YouTube Partner Program

YouTube is announcing a partner program for advertisers. Set to take place in September, the pilot program will invite a few brands out to Los Angeles to learn how to create content specifically for YouTube. Pepsi, GE, Johnson & Johnson, and American Express will form the inaugural group.

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Advertisers to Become Part of YouTube Partner Program
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Much Ballyhooed Facebook Ads Delayed Until Fall

Facebook has delayed their video ads again, moving from the Summer to, at earliest, the Fall. The much-discussed Facebook video ads have been anticipated all year. But because of changes that Facebook is planning, the ads will be delayed another season.

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Much Ballyhooed Facebook Ads Delayed Until Fall
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YouTube Triples Mobile Ad Sales; 250 Million Watch Via Smartphones [Infographic]

After a move that was never going to do anything but pay off, YouTube's break away from Apple and the release of its own standalone app has contributed to an estimated mobile ad revenue of around $350 Million for the company in the last six months.

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YouTube Triples Mobile Ad Sales; 250 Million Watch Via Smartphones [Infographic]