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Tag: video-advertising

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Pre-roll Ads Most Tolerable Video Ad Format [Report]

Yahoo! reports that 22% of people find pre-roll video ads acceptable. But is that an acceptable number based on the research? Half of the same audience also believes that ads should be more interactive, more relevant and that they should be given a choice in the ads they see.

Continue reading here: Pre-roll Ads Most Tolerable Video Ad Format [Report]
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Pepsi and Coke Fail to Make Top 10 Most Shared Super Bowl Brands

Volkswagen top the list of the most shared Super Bowl ads of all time, ahead of Budweiser, Universal Pictures and Doritos.

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Pepsi and Coke Fail to Make Top 10 Most Shared Super Bowl Brands
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New Old Spice Ads Ask Men to Take a Good Look at Themselves

If a friend sends you a link to check out flavoring for your soul patch, or where to buy a t-shirt that can hide your body fat and give you great muscle definition at the same time, then click on it and watch the latest video ads from Old Spice.

Go here to see the original:
New Old Spice Ads Ask Men to Take a Good Look at Themselves
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Streaming Sunday: Super Bowl to Stream Free Online Via FOX Sports GO

For the third year in a row a broadcaster will stream the Super Bowl free online as FOX uses it's Sports Go app to show providers and viewers what it has to offer. It won't have the same ads, it won't be available on smartphones and it's most likely a ploy by FOX to get more providers to pick up their FOX Sports channels.

Continued here: Streaming Sunday: Super Bowl to Stream Free Online Via FOX Sports GO
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AOL: Is America’s Top Video Ad Property YouTube’s Only Serious Rival?

AOL is the top Video Ad property in the U.S., serving 4.3 billion video ads in December 2013 to 55.6% of online Americans. It's also the #3 Video Content property after Google and Facebook, so does that make it YouTube's only serious rival

Continued here: AOL: Is America’s Top Video Ad Property YouTube’s Only Serious Rival?
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Most Viewed YouTube Ads In Brazil December 2013

Soccer, perhaps unsurprisingly, was the main feature of 6 out of the 10 most viewed video ads in Brazil last month. With 5 months still to go until the 2014 World Cup, the public's appetite for the game, and anything related to it, is only going to increase

Here is the original post: Most Viewed YouTube Ads In Brazil December 2013
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State of Video Advertising for Agencies [Infographic]

Mixpo surveyed 150 media buyers and came up with some pretty large numbers in regards to who is creating, managing or supporting digital video advertising campaigns in 2013. 2014 looks equally bright as well but the number might be slightly skewed, read on to find out why

Read the original here:
State of Video Advertising for Agencies [Infographic]
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YouTube Let a Little Early Light in on Super Bowl 2014 Ads

Super Bowl ads are a huge event in the U.S. online marketing calendar, and they are also big news for YouTube

Read more here:
YouTube Let a Little Early Light in on Super Bowl 2014 Ads
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Loss of Net Neutrality Could Be Bad for All Online Video Business

The Appeals Court decision to strike down FCC net neutrality in favor of Verizon, has massive implications for all involved, from ISPs to MSOs to consumers. But what does a loss of net neutrality really mean for the internet, and in particular for online video broadcasting and consumption?

Read more from the original source: Loss of Net Neutrality Could Be Bad for All Online Video Business
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Are You Ready for Some Super Bowl 2014 Video Ads?

According to new data released today by Unruly, 60% of the most shared Super Bowl ads of all time were launched before Super Bowl Sunday. So, don’t be surprised if some of the top brands and their agencies start launching their Super Bowl 2014 video ads soon.

Read the rest here: Are You Ready for Some Super Bowl 2014 Video Ads?