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Tag: video-advertising

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The Day In Online Video News And Views 3rd December 2013

Netflix's first animated series is coming to the site on Christmas Eve and that Google Glass wearing driver pleads not guilty just like she said she would. More on these and other stories of the day from ReelSEO.

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The Day In Online Video News And Views 3rd December 2013
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Mobile Games Poised to be Next Big Thing for Video Advertising?

50% of the US online population play games on their mobile devices, and ads on those games attract a click through rate (CTR) of, minimum, 1.5% globally.

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Mobile Games Poised to be Next Big Thing for Video Advertising?
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72% of Video Marketers are Buying Ads on YouTube, but NOT In-stream Video Ads [REPORT]

In our 2013 Online Video Marketing Survey and Business Trends Report, YouTube and Google rank as the most often cited place for purchasing paid video ads, but only a third of video marketers are investing in in-stream video advertising.

Go here to read the rest: 72% of Video Marketers are Buying Ads on YouTube, but NOT In-stream Video Ads [REPORT]
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Programmatic Video Ad Buying: A Nuts and Bolts Guide

Programmatic video ad buying is changing the face of video advertising, as we see automated systems make the media buying decisions rather than individuals. Still confused? Read our handy nuts and bolts guide and find out the benefits for ad buyers and publishers.

More: Programmatic Video Ad Buying: A Nuts and Bolts Guide
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IAB Digital Video Rising Stars Announced: Standardising Ad Units

The IAB has released the final version of their Digital Video Rising Stars Style Guide and Technical Specifications.

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IAB Digital Video Rising Stars Announced: Standardising Ad Units
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The Top 20 Most Shared Video Ads of 2013

Dove, GEICO, Evian, Kmart and Budweiser all rank amongst the most shared video ads of 2013 but there are also some surprises in the list such as the appearance of Volvo and their Jean-Claude Van Damme splits routine which has already attracted 1.82 million shares only 8 days after its release.

Link:
The Top 20 Most Shared Video Ads of 2013
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Brightroll Builds Ad Buyer Trust, Implements IAB Quality Assurance Guidelines

Video advertising services provider Brightroll has implemented guidelines that set the standards for programmatic buying of digital video advertising. The aim is to ensure trust between video advertising buyers and sellers and it's a significant move for the company

Read more from the original source: Brightroll Builds Ad Buyer Trust, Implements IAB Quality Assurance Guidelines
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YouTube's Mobile App Gets New Video Ad Format - And It's Native

YouTube appear to be rolling out a version of their video masthead ad format to mobile devices. However, instead of the usual banner design, viewers to the "What to Watch" section of the app, will see an ad that looks like an a regular video tagged with an 'Ad' identifier.

Continue reading here: YouTube's Mobile App Gets New Video Ad Format - And It's Native
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The Day In Online Video News And Views 18th November 2013

YouTube went down for a bit but it's OK now. The NFL and MLB are gunning for Aereo, programmatic buying is the new deal for video advertising and Slingbox owners get a Roku bolt on

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The Day In Online Video News And Views 18th November 2013
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How Nextiva Generated Thousands Of Leads With YouTube Advertising [Interview]

We've already seen how Nextiva is producing personalized customer service videos to reach out to their clients, now we take a look at how they are using YouTube advertising to generate new business leads and build brand visibility.

Here is the original post: How Nextiva Generated Thousands Of Leads With YouTube Advertising [Interview]

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