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Tag: video-advertising

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Video Marketing More Effective Than TV Advertising for Airlines

According to a new report from Skift.com, video marketing is rapidly eclipsing television as the most effective channel for travel marketing, especially for marketers targeting younger demographics. And, video marketing is more important for airlines than most travel-related businesses

Read the original here: Video Marketing More Effective Than TV Advertising for Airlines
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Videos Ads: Top Shared Global Brands of January 2014

In terms of viral video advertising, how did brands fare last month, and what ads worked for them regarding engagement, sharing, and general social buzz? Will it be the last month that a 'prankvert' hits the top spot and how many Super Bowl ads will we see in February's chart?

Read more here: Videos Ads: Top Shared Global Brands of January 2014
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TV-like Metrics Hit Display Ads with Google/comScore Deal

Google is caving in to pressure over its internal metrics and allowing comScore to integrate directly into another product. This time, it's DoubleClick getting some TV-like metrics as well as some brand lift surveys and measurement, all in real-time. This could ultimately allow for broad spectrum, cross-platform, cross-media programmatic buying thanks to comparable metrics in one interface

Excerpt from:
TV-like Metrics Hit Display Ads with Google/comScore Deal
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Video Ads in the Living Room See Success on Smart TVs, Game Consoles [Report]

YuMe and Interpet crunched some numbers on a couple multi-device campaigns and came back with some positive results in terms of things like brand rating, recommendation and purchasing.

Read more: Video Ads in the Living Room See Success on Smart TVs, Game Consoles [Report]
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Memo to Susan Wojcicki: YouTube Needs its Own Ad Sales Force NOW

Susan Wojcicki will face several strategic challenges as the head of YouTube. She'll need to figure out how to significantly increase the number of advertisers who are using TrueView in-stream ads as well as dramatically increase the amount of money they spend on YouTube.

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Memo to Susan Wojcicki: YouTube Needs its Own Ad Sales Force NOW
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Amazon Looking to Become Major Video Advertising Network?

Amazon has teamed up with FreeWheel to begin ramping up video advertising at the world's largest eCommerce site. The possibilities are mind-boggling when you think about the amount of behavior data they probably have stored on shoppers.

Continue reading here: Amazon Looking to Become Major Video Advertising Network?
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Can New CEO Susan Wojcicki Fix YouTube's Broken Business Model?

Susan Wojcicki has been confirmed as the new CEO of YouTube, but can this veteran of Google successfully turn the site's business model around in its efforts to attract more advertising revenue? Millions of creators will certainly be hoping so

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Can New CEO Susan Wojcicki Fix YouTube's Broken Business Model?
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The Top 20 Most Shared Online Video Ads For January 2014

A sprinkling of Super Bowls ads made the chart of the most shared Global Video Ads of January 2014, it was a psychotic baby terrorizing New Yorkers that attracted the most shares across Facebook and Twitter. Poop and Evian still remain surprisingly popular too.

Link: The Top 20 Most Shared Online Video Ads For January 2014
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Budweiser’s “Puppy Love” Takes Super Bowl Ad Trophy with 1.3m Shares

Budweiser's "Puppy Love" commercial not only won the hearts and minds of the viewers of Super Bowl 2014, it also generated the most shares across the internet - an incredible 1.31 million according to Unruly. That makes it the 6th most shared Super Bowl ad of all time.

Read more: Budweiser’s “Puppy Love” Takes Super Bowl Ad Trophy with 1.3m Shares
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comScore’s New Metrics Mean Little for Video Marketers or Advertisers

comScore's plan to expand its cross-platform digital measurement service promises new metrics for advertising and mobile video based on content and audience. But without measuring engagement in these areas, how can the new features really help video marketers or advertisers

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comScore’s New Metrics Mean Little for Video Marketers or Advertisers