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Tag: video-advertising

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Top 10 Facts About Super Bowl Ads Online for 2013

Our friends at Unruly have some data to share for advertisers concerning the Super Bowl.

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SpotX Survival Guide Takes on Video Ad Units, Standards & Measurement

SpotXchange is ringing in the new year with chapter 5 of their digital video survival guide. You might remember a couple weeks ago when they put out chapter 4 about what to offer as a buyer or seller of online video ads

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SpotX Survival Guide Takes on Video Ad Units, Standards & Measurement
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Insights Into When to Publish and How to Advertise for Mobile Video [Report Analysis]

Following up on the IAB Mobile Video Diaries piece from last week I wanted to more closer at when mobile users watch video and why they do it. We already looked at the results in terms of what they're watching (music videos, movie trailers) and how they share, etc. But some time ago I wrote a piece about when you should publish content based on what platform you're aiming for and this seems like a small update to that for mobile.

Go here to see the original: Insights Into When to Publish and How to Advertise for Mobile Video [Report Analysis]
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YouTube's Top 20 Most Watched Video Ads of the Year

The season of lists continues and YouTube has just released their Top 20 Ads People Choose list for 2012. That's an important distinction: these are advertisements that people wanted to watch. And that's what brands need to do when they create online content.

View post: YouTube's Top 20 Most Watched Video Ads of the Year
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Big TV Ad Buyers Still Not on Board with Online Video Advertising?

Tsk, tsk... Can you believe that almost 75% of major TV advertisers aren't using online video advertising yet?

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Big TV Ad Buyers Still Not on Board with Online Video Advertising?
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Top 5 Video Advertising Network Recommendations November 2012 - Brightroll Topples Google

Why yes, it was just two weeks ago that comScore released the September numbers now that you ask. Yet, here we are once again with my top five video advertising network recommendations

Continue reading here: Top 5 Video Advertising Network Recommendations November 2012 - Brightroll Topples Google
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Digital Video Advertising Sees Massive Growth in UK, But Ad Agencies Need More Guidance [Study]

Brightroll did some research over in the UK to see how video advertising is getting on there and it seems that stiff upper lip mentality is working for them as things are really picking up. The second annual survey and report, the

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TED Outlines Formulas for Winning Video Ad Campaigns in Ads Worth Spreading Report

For the third year, TED and YouTube will be looking for the top 10 global ad campaigns in the Ads Worth Spreading Initiative.

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Looking to Market to Other Professionals? How About LinkedIn Video Ads?

A recent blog post over at LinkedIn Marketing Solutions announced that they are now accepting video ads through their self-service video ad platform. Great news for those of us who have the video ads ready and who want to market to other business professionals. So I hopped on LinkedIn today to see what it was all about

Read more here:
Looking to Market to Other Professionals? How About LinkedIn Video Ads?
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Pre-roll Video Ads Dominate, 15-Sec Ads Completed Most Often at YuMe

YuMe has put out their Q2 2012 Video Metrics report that shows a good deal of information about the video advertising that they served up for the quarter. They found that pre-rolls still dominated with massive percentages of all ads shown with other formats like YuMe Ads, Connected TV, mobile, and banner ads accounting for a small fraction overall.

Read the rest here: Pre-roll Video Ads Dominate, 15-Sec Ads Completed Most Often at YuMe

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