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Tag: video-advertising

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Video Advertising Continues To Break New Ground in Canada [Report]

A new report shows us how Canadians are reacting to online video advertisements and how those ads are being carefully targeted to specific age groups, gender and location within that country. We learn that Connected TVs are very popular indeed

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Video Advertising Continues To Break New Ground in Canada [Report]
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YouTube, TED, Announce Ads Worth Spreading for 2013

Ads Worth Spreading, a joint effort from TED and YouTube, has selected the ads that blew other advertising experts away and will be featured at this year's TED. Ads were picked in categories representing Talk, Social Good, Cultural Compass, Creative Wonder, Brand Bravery, and Education

Read more: YouTube, TED, Announce Ads Worth Spreading for 2013
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YouTube Testing Viewer's Choice Pre-Roll Advertising

Giving the viewer choice in which ad they want to see, if they really have to, increases the goodwill towards those ads. Hulu has been doing it for a couple of years, and now we're seeing YouTube experimenting with it on long-form content. Could a full-blown implementation of "viewer's choice" ads be popping up soon

See the rest here: YouTube Testing Viewer's Choice Pre-Roll Advertising
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5 New Ad Formats Selected by IAB Hope to Get You Watching and Clicking

Five ad formats from IAB's "Rising Stars" will be vying for viewers' attention soon. Giving ads interactivity, social media buttons, the ability to find local dealers and to find out more about the product will enhance digital advertising, but the question is, will it make people want to watch more? No doubt the people who want to watch ads will enjoy the enhancements, but those who hate ads won't like sitting through them any more than usual

See the article here:
5 New Ad Formats Selected by IAB Hope to Get You Watching and Clicking
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YouTube Crowns Ad Blitz Winners Picked By the Fans

YouTube just announced the winners of their Ad Blitz campaign, as picked by the viewers. Dramatic ads ruled the roost this year and the top 5 reflects that. We also talked to Michael Yapp at YouTube about this year's results

See the article here:
YouTube Crowns Ad Blitz Winners Picked By the Fans
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Video Ad Loads and Completion Saw Record Increases in 2012 [Study]

According to a new study by Freewheel, which just released their Video Monetization Report for Q4 and all of 2012, we're not only being subjected to more ads than we did a year ago, but we're also watching more of the ads.

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Top 10 YouTube Ads for January 2013: As Chosen By You

Although

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Google Leads in Video Advertising, but Others Boast Similar, Sometimes Better Results

I was reading an article today at Mercury News about how Brightroll has been either neck-and-neck or, as we had reported earlier, outright beating Google in getting a sheer number of video ads to the public.

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Top 10 Facts About Super Bowl Ads Online for 2013

Our friends at Unruly have some data to share for advertisers concerning the Super Bowl.

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SpotX Survival Guide Takes on Video Ad Units, Standards & Measurement

SpotXchange is ringing in the new year with chapter 5 of their digital video survival guide. You might remember a couple weeks ago when they put out chapter 4 about what to offer as a buyer or seller of online video ads

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SpotX Survival Guide Takes on Video Ad Units, Standards & Measurement