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Tag: video-advertising

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Vine Teaser of New Wolverine Movie Shows Split-Second Creativity Can Work

20th Century Fox released Vine footage of the new Wolverine movie yesterday, teasing yet another teaser that would play on MTV later. And that's one of the things Vine is good at--teasing

See the original post: Vine Teaser of New Wolverine Movie Shows Split-Second Creativity Can Work
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The YouTube Advertiser Wish List: YouTube, Get On This (Part 3)

After we talked about what we'd like YouTube to do for uploaders and viewers, now it's the advertisers' turn.

Link: The YouTube Advertiser Wish List: YouTube, Get On This (Part 3)
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John Green of Vlogbrothers Talks Ads in New Video

John Green talks about the various funding for things like YouTube channels and discusses the various problems with all of them, and perhaps coming up with a solution, at least an alternative to the ads vs. paywall argument.

Here is the original post: John Green of Vlogbrothers Talks Ads in New Video
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Did the Video 'Elevator Murder Experiment' Work?

Thinkmodo's "Elevator Murder Experiment" is the latest example of viral video marketing that generated a ton of views for the video in question, but did it help or hurt the movie's chances at the box office? I'll be taking a look at past Thinkmodo campaigns and try to find an answer.

Read more: Did the Video 'Elevator Murder Experiment' Work?
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Ad Serving Made Simple and Scalable: Extreme Reach Makes It So [Interview]

Getting your ad on all the devices out there can be hard. Scaling and measuring it can be even harder.

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Ad Serving Made Simple and Scalable: Extreme Reach Makes It So [Interview]
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YouTube's 10 Most-Watched Ads for Feb 2013: Super Bowl Dominates

Ads created for the 2013 Super Bowl dominated the Top 10 Most Watched on YouTube for last month but the trailer for the new Sony PS4 easily raced ahead of the competition with with over 26 million views in just 12 days. Chevy, Oreo and Pepsi took 6 of the other spots.

View post: YouTube's 10 Most-Watched Ads for Feb 2013: Super Bowl Dominates
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Video Advertising Continues To Break New Ground in Canada [Report]

A new report shows us how Canadians are reacting to online video advertisements and how those ads are being carefully targeted to specific age groups, gender and location within that country. We learn that Connected TVs are very popular indeed

Follow this link:
Video Advertising Continues To Break New Ground in Canada [Report]
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YouTube, TED, Announce Ads Worth Spreading for 2013

Ads Worth Spreading, a joint effort from TED and YouTube, has selected the ads that blew other advertising experts away and will be featured at this year's TED. Ads were picked in categories representing Talk, Social Good, Cultural Compass, Creative Wonder, Brand Bravery, and Education

Read more: YouTube, TED, Announce Ads Worth Spreading for 2013
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YouTube Testing Viewer's Choice Pre-Roll Advertising

Giving the viewer choice in which ad they want to see, if they really have to, increases the goodwill towards those ads. Hulu has been doing it for a couple of years, and now we're seeing YouTube experimenting with it on long-form content. Could a full-blown implementation of "viewer's choice" ads be popping up soon

See the rest here: YouTube Testing Viewer's Choice Pre-Roll Advertising
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5 New Ad Formats Selected by IAB Hope to Get You Watching and Clicking

Five ad formats from IAB's "Rising Stars" will be vying for viewers' attention soon. Giving ads interactivity, social media buttons, the ability to find local dealers and to find out more about the product will enhance digital advertising, but the question is, will it make people want to watch more? No doubt the people who want to watch ads will enjoy the enhancements, but those who hate ads won't like sitting through them any more than usual

See the article here:
5 New Ad Formats Selected by IAB Hope to Get You Watching and Clicking