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Tag: video-advertising

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YouTube Is Slashing Prices to Attract Advertisers for NewFront Money

In the effort to attract more advertisers at this year's NewFronts, YouTube is learning from the mistakes it made last year and being more flexible. While YouTube thought they had all they needed with the Original Channels Initiative last year, the focus will be more on content that is doing well rather than what simply has promise.

Read more from the original source: YouTube Is Slashing Prices to Attract Advertisers for NewFront Money
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Three Reasons to Embrace Video Storytelling

See how developing your storytelling skills as a video producer can help you create more compelling videos and make you a greater value to your clients. Some types of storytelling techniques can also help you become more efficient and help you land more sales

Read more here: Three Reasons to Embrace Video Storytelling
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Twitter Also Looking Up More Video Ads, Not A Shock

It seems like everyone is getting into the video ad game, and news keeps pouring out this week. Twitter is looking to add more video ad dollars to their platform, as they "secretly" talked to Comcast and Viacom about possibly setting up some network TV ads on the site.

Originally posted here: Twitter Also Looking Up More Video Ads, Not A Shock
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Facebook Wants $1 Million for Your Intrusive Video Ad

Facebook is looking for $1 million (or at least around a million) for 4 slots of daily ads set to hit the social media site in the summer. The question is: are any brands willing to pay it, and will Facebook users tolerate them? Also, the demographics for the ads Facebook wants are very broad

Follow this link:
Facebook Wants $1 Million for Your Intrusive Video Ad
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Digital Newsfronts Brace for $1 Billion in Ad Money; It's Not All Video, Though

The Digital Newsfronts happening later this month are having some experts believing this will be a billion dollar haul. But with game company Zynga and blog network SpinMedia making presentations, many wonder if this event originally intended for video is merely for all digital content.

Read more:
Digital Newsfronts Brace for $1 Billion in Ad Money; It's Not All Video, Though
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The Top 20 Most-Shared Video Ad Campaigns For March 2013 - Pranks & Hoaxes

March saw an unusual amount of prank and hoax videos making their way into the Unruly Top 20 this past month, with brands even getting in on the act and pulling off some rather extreme prank videos. Leading the way was Pepsi's Jeff Gordon "Test Drive" ad, which even with tremendous scrutiny over its validity, is still one of the most shared ads of all time.

Go here to read the rest: The Top 20 Most-Shared Video Ad Campaigns For March 2013 - Pranks & Hoaxes
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YouTube AdSense Will No Longer Be Your Source for YouTube AdSense Earnings

YouTube made a rather strange announcement on the YouTube Creator Blog about AdSense. AdSense will no longer calculate your specific AdSense earnings anymore. Instead, all of your comprehensive reporting will occur under YouTube Analytics.

More: YouTube AdSense Will No Longer Be Your Source for YouTube AdSense Earnings
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Vine Teaser of New Wolverine Movie Shows Split-Second Creativity Can Work

20th Century Fox released Vine footage of the new Wolverine movie yesterday, teasing yet another teaser that would play on MTV later. And that's one of the things Vine is good at--teasing

See the original post: Vine Teaser of New Wolverine Movie Shows Split-Second Creativity Can Work
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The YouTube Advertiser Wish List: YouTube, Get On This (Part 3)

After we talked about what we'd like YouTube to do for uploaders and viewers, now it's the advertisers' turn.

Link: The YouTube Advertiser Wish List: YouTube, Get On This (Part 3)
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John Green of Vlogbrothers Talks Ads in New Video

John Green talks about the various funding for things like YouTube channels and discusses the various problems with all of them, and perhaps coming up with a solution, at least an alternative to the ads vs. paywall argument.

Here is the original post: John Green of Vlogbrothers Talks Ads in New Video