Username:

Password:

Forgot Password? / Help

Tag: video-advertising

0

5 New Ad Formats Selected by IAB Hope to Get You Watching and Clicking

Five ad formats from IAB's "Rising Stars" will be vying for viewers' attention soon. Giving ads interactivity, social media buttons, the ability to find local dealers and to find out more about the product will enhance digital advertising, but the question is, will it make people want to watch more? No doubt the people who want to watch ads will enjoy the enhancements, but those who hate ads won't like sitting through them any more than usual

See the article here:
5 New Ad Formats Selected by IAB Hope to Get You Watching and Clicking
0

YouTube Crowns Ad Blitz Winners Picked By the Fans

YouTube just announced the winners of their Ad Blitz campaign, as picked by the viewers. Dramatic ads ruled the roost this year and the top 5 reflects that. We also talked to Michael Yapp at YouTube about this year's results

See the article here:
YouTube Crowns Ad Blitz Winners Picked By the Fans
0

Video Ad Loads and Completion Saw Record Increases in 2012 [Study]

According to a new study by Freewheel, which just released their Video Monetization Report for Q4 and all of 2012, we're not only being subjected to more ads than we did a year ago, but we're also watching more of the ads.

0

Top 10 YouTube Ads for January 2013: As Chosen By You

Although

0

Google Leads in Video Advertising, but Others Boast Similar, Sometimes Better Results

I was reading an article today at Mercury News about how Brightroll has been either neck-and-neck or, as we had reported earlier, outright beating Google in getting a sheer number of video ads to the public.

0

Top 10 Facts About Super Bowl Ads Online for 2013

Our friends at Unruly have some data to share for advertisers concerning the Super Bowl.

0

SpotX Survival Guide Takes on Video Ad Units, Standards & Measurement

SpotXchange is ringing in the new year with chapter 5 of their digital video survival guide. You might remember a couple weeks ago when they put out chapter 4 about what to offer as a buyer or seller of online video ads

Read more:
SpotX Survival Guide Takes on Video Ad Units, Standards & Measurement
0

Insights Into When to Publish and How to Advertise for Mobile Video [Report Analysis]

Following up on the IAB Mobile Video Diaries piece from last week I wanted to more closer at when mobile users watch video and why they do it. We already looked at the results in terms of what they're watching (music videos, movie trailers) and how they share, etc. But some time ago I wrote a piece about when you should publish content based on what platform you're aiming for and this seems like a small update to that for mobile.

Go here to see the original: Insights Into When to Publish and How to Advertise for Mobile Video [Report Analysis]
0

YouTube's Top 20 Most Watched Video Ads of the Year

The season of lists continues and YouTube has just released their Top 20 Ads People Choose list for 2012. That's an important distinction: these are advertisements that people wanted to watch. And that's what brands need to do when they create online content.

View post: YouTube's Top 20 Most Watched Video Ads of the Year
0

Big TV Ad Buyers Still Not on Board with Online Video Advertising?

Tsk, tsk... Can you believe that almost 75% of major TV advertisers aren't using online video advertising yet?

Read the original here:
Big TV Ad Buyers Still Not on Board with Online Video Advertising?