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Tag: video-advertising

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Video Ad Loads and Completion Saw Record Increases in 2012 [Study]

According to a new study by Freewheel, which just released their Video Monetization Report for Q4 and all of 2012, we're not only being subjected to more ads than we did a year ago, but we're also watching more of the ads.

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Top 10 YouTube Ads for January 2013: As Chosen By You

Although

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Google Leads in Video Advertising, but Others Boast Similar, Sometimes Better Results

I was reading an article today at Mercury News about how Brightroll has been either neck-and-neck or, as we had reported earlier, outright beating Google in getting a sheer number of video ads to the public.

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Top 10 Facts About Super Bowl Ads Online for 2013

Our friends at Unruly have some data to share for advertisers concerning the Super Bowl.

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SpotX Survival Guide Takes on Video Ad Units, Standards & Measurement

SpotXchange is ringing in the new year with chapter 5 of their digital video survival guide. You might remember a couple weeks ago when they put out chapter 4 about what to offer as a buyer or seller of online video ads

Read more:
SpotX Survival Guide Takes on Video Ad Units, Standards & Measurement
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Insights Into When to Publish and How to Advertise for Mobile Video [Report Analysis]

Following up on the IAB Mobile Video Diaries piece from last week I wanted to more closer at when mobile users watch video and why they do it. We already looked at the results in terms of what they're watching (music videos, movie trailers) and how they share, etc. But some time ago I wrote a piece about when you should publish content based on what platform you're aiming for and this seems like a small update to that for mobile.

Go here to see the original: Insights Into When to Publish and How to Advertise for Mobile Video [Report Analysis]
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YouTube's Top 20 Most Watched Video Ads of the Year

The season of lists continues and YouTube has just released their Top 20 Ads People Choose list for 2012. That's an important distinction: these are advertisements that people wanted to watch. And that's what brands need to do when they create online content.

View post: YouTube's Top 20 Most Watched Video Ads of the Year
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Big TV Ad Buyers Still Not on Board with Online Video Advertising?

Tsk, tsk... Can you believe that almost 75% of major TV advertisers aren't using online video advertising yet?

Read the original here:
Big TV Ad Buyers Still Not on Board with Online Video Advertising?
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Top 5 Video Advertising Network Recommendations November 2012 - Brightroll Topples Google

Why yes, it was just two weeks ago that comScore released the September numbers now that you ask. Yet, here we are once again with my top five video advertising network recommendations

Continue reading here: Top 5 Video Advertising Network Recommendations November 2012 - Brightroll Topples Google
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Digital Video Advertising Sees Massive Growth in UK, But Ad Agencies Need More Guidance [Study]

Brightroll did some research over in the UK to see how video advertising is getting on there and it seems that stiff upper lip mentality is working for them as things are really picking up. The second annual survey and report, the