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Tag: video-advertising

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IAB Digital Video Rising Stars Announced: Standardising Ad Units

The IAB has released the final version of their Digital Video Rising Stars Style Guide and Technical Specifications.

Read the rest here:
IAB Digital Video Rising Stars Announced: Standardising Ad Units
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The Top 20 Most Shared Video Ads of 2013

Dove, GEICO, Evian, Kmart and Budweiser all rank amongst the most shared video ads of 2013 but there are also some surprises in the list such as the appearance of Volvo and their Jean-Claude Van Damme splits routine which has already attracted 1.82 million shares only 8 days after its release.

Link:
The Top 20 Most Shared Video Ads of 2013
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Brightroll Builds Ad Buyer Trust, Implements IAB Quality Assurance Guidelines

Video advertising services provider Brightroll has implemented guidelines that set the standards for programmatic buying of digital video advertising. The aim is to ensure trust between video advertising buyers and sellers and it's a significant move for the company

Read more from the original source: Brightroll Builds Ad Buyer Trust, Implements IAB Quality Assurance Guidelines
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YouTube's Mobile App Gets New Video Ad Format - And It's Native

YouTube appear to be rolling out a version of their video masthead ad format to mobile devices. However, instead of the usual banner design, viewers to the "What to Watch" section of the app, will see an ad that looks like an a regular video tagged with an 'Ad' identifier.

Continue reading here: YouTube's Mobile App Gets New Video Ad Format - And It's Native
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The Day In Online Video News And Views 18th November 2013

YouTube went down for a bit but it's OK now. The NFL and MLB are gunning for Aereo, programmatic buying is the new deal for video advertising and Slingbox owners get a Roku bolt on

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The Day In Online Video News And Views 18th November 2013
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How Nextiva Generated Thousands Of Leads With YouTube Advertising [Interview]

We've already seen how Nextiva is producing personalized customer service videos to reach out to their clients, now we take a look at how they are using YouTube advertising to generate new business leads and build brand visibility.

Here is the original post: How Nextiva Generated Thousands Of Leads With YouTube Advertising [Interview]
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Video Email Marketing: Effective And Easy To Implement

Incorporating video within your marketing emails has never been easier.

See original here: Video Email Marketing: Effective And Easy To Implement
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The Top 20 Global Online Video Ads For October 2013

A coffee shop prank, a table full of healthy Halloween treats, a girl that poops and a fireman saving a kitten all won a place at the top of the 20 most shared, branded video ads during October 2013. Amazingly, 'Dumb Ways To Die' is still holding strong after nearly a year in the charts.

See the article here: The Top 20 Global Online Video Ads For October 2013
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Video Ad Spend Up, Display And TV Ad Budgets Suffer [Report]

Brands and agencies are more inclined than ever to throw their advertising budgets at online video advertising.

Here is the original post:
Video Ad Spend Up, Display And TV Ad Budgets Suffer [Report]
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How the Acquisition of Adapt.tv Made AOL the #1 Video Ad Property [Interview]

For the first time ever, AOL have overtaken Google as the number one video ad property, according to the new online video rankings report from comScore. AOL served up 3.7 billion ad impressions last month, which is the largest number by a single property ever recorded by comScore Video Metrix.

See original here: How the Acquisition of Adapt.tv Made AOL the #1 Video Ad Property [Interview]