Perrier's "Le Perrier" video campaign ha been generating a lot of views by encouraging viewers to share the content via social video invites.

The new "Business Usual" video campaign from Cadillac spotlights entrepreneurs as individuals who embody the auto maker's brand identity.

Maxwell House Canada's "Brew Some Good" video campaign highlights worthy Canadian charitable efforts as a way to connect with customers.

Paper company Sappi has created a video campaign to promote its Flo value-priced line of paper.

The "Tag Your Green" video campaign from General Electric leveraged web celebrities in an attempt to reach younger consumers instead of creating content intended for GE's typical target audience of business executives and key influencers.

Old Navy launched a Halloween-themed video campaign created in concert with DumbDumb, the digital content company formed by actors Jason Bateman and Will Arnett.

A video campaign's ROI should be established prior to launch in order to determine the efficacy of the online video content and distribution tactics.

Correction-tape manufacturer Tippex launched a video campaign in which viewers could select the video's ending, generating 6.3 million within a few weeks.

The US government has created a video campaign to educate Americans on how the next generation of US currency is being created.