The Balsams turned to BobDonPaul partners to create a video communications in which Maine musician Martin Earley created video content about his 2-month stay at the famed New Hampshire resort.

Orabrush, a breath-freshening tongue cleaner, found that video communications boosted audience engagement three times more than traditional marketing content, with video landing pages increasing engagement 10 times higher.

Even though web video marketing can be a game changer for an organization, many enterprise businesses don't engage with video communications due to some misconceptions.

Social media can be effectively leveraged for video communications by developing a strategy that creates content that appeals to target audiences.

Online video communications are a powerful way for hotels and resorts to promote their products and services.

Marketers cannot gauge the success of video communications campaigns launched in a vacuum; successful web video marketing efforts require an integrated distribution strategy.

Tips for how web video marketers can enhance their video communications during 2011.

Successful eCommerce video communications efforts consist of great content melded with strategic placement based on analytical data.

Affiliate marketers can benefit by incorporating video communications into either their merchant or affiliate marketing programs.

Different ways marketers can create online video content for video communications purposes include developing "how to" videos, distributing video emails or video newsletters and sharing video via social media sites.