Making video content integrated into a website more search engine friendly by making text descriptions of video content.

There are two key video advertising parts that marketers need to consider - if the online video content will be created specifically for the Web or if offline content is going to be repurposed.

ESPN's SportsCenter and YouTube are sponsoring a user generated video content promotion built around the NCAA Men's Division 1 Basketball Championship.

Due in part to the popularity of viewing mobile video content on a mobile device, consumers prefer smart appliances that offer 4-inch or larger screens according to a new study from NPD Group.

Thinkmodo, a viral marketing firm, creates online video content that makes viewers believe that the videos are original and authentic when they are in fact created for viral video marketing campaigns.

A smart SEO and SEM strategy is to leverage online video content to get near-to or to the top of Google's and Bing's search page results.

Microsoft's Academy Mobile program uses video content to educate and inform employees about new products and initiatives.

Online video advertising tends to focus on increasing sales in a more direct fashion whereas web video marketing incorporates calls to action with video content to increase brand lift and awareness.

Social video is about using video content to design a real, authentic social experience between your organization and your audience.

Video producers need to understand delivery and encoding, creating content for the Web, how to best present video content, and engagement and metrics in order to effectively master web video marketing.